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Karthik Kumar

@karthikkumar3

CRM and Lifecycle Marketing Manager at UNext Learning Pvt Ltd (Online Manipal), lifting application conversion 4–5 percentage points across 30,000+ monthly leads.

India

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What I'm looking for

I'm seeking CRM, Lifecycle Marketing, Marketing Automation, or Marketing Operations roles that combine hands-on platform expertise with funnel optimization, AI-enabled automation, and measurable business impact.

At UNext Learning Pvt Ltd (Online Manipal), I manage full-funnel lifecycle marketing across 30,000+ monthly leads and 1,500+ enrollments. I run customer journeys across email, WhatsApp, SMS, RCS, chatbots, and voicebots.

Using HubSpot and LeadSquared, I implemented trigger-based journeys, lead nurturing, scoring, and segmentation that contributed to a 4–5 percentage-point lift in application conversion and a 3-percentage-point lift in enrollment conversion. Reusable workflows also cut weekly campaign-execution time roughly in half.

At Muitek, I supported lifecycle-marketing delivery for e-commerce and SaaS client accounts, configuring automated journeys and email personalization in HubSpot and Klaviyo. I also worked with distributed international teams and managed paid and owned campaigns with UTM-based attribution.

I built AI Marketing OS as a personal project: a working system of 25+ agents spanning CRM, lifecycle marketing, acquisition, and analytics. Its shared orchestration runtime passes structured context between agents and makes real LLM calls.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - CRM, Lifecycle Marketing & Automation

Current

UNext Learning Pvt Ltd (Online Manipal)

Mar 2022 - Present (4 years 7 months)

Owns full-funnel lifecycle marketing across 30,000+ monthly leads and 1,500+ enrollments, running omnichannel campaigns. Cut campaign-execution time roughly in half and delivered significant conversion lifts through automation and data-driven optimization.

Marketing Delivery Manager

Muitek

Mar 2018 - Feb 2022 (3 years 11 months)

Managed lifecycle-marketing delivery for multiple e-commerce and SaaS clients, running marketing operations and customer engagement fully remotely. Improved conversion and engagement through automated journeys, lead nurturing, and email personalization in HubSpot and Klaviyo.

HubSpot Klaviyo Marketing Automation Customer Journey Lead Nurturing Personalization CRM Chatbot UTM tracking Campaign Management Meta Ads Google Ads LinkedIn Ads SMS

Marketing Team Lead

JSLead

Jun 2016 - May 2018 (1 year 11 months)

Led a team of five executing inbound marketing and email campaigns, improving engagement and conversion through segmentation and A/B testing. Strengthened deliverability and sender reputation by administering Postfix servers and email authentication protocols.

Email Marketing CRM Operations Audience Segmentation A B Testing Inbound Marketing Postfix SPF DKIM DMARC Deliverability Team Leadership Business Development

Email Marketing Executive

GenXLead

Apr 2013 - Jun 2016 (3 years 2 months)

Executed email marketing campaigns for e-commerce and affiliate clients, including segmentation, deployment, scheduling, and monitoring. Optimized deliverability at scale across multiple ESPs, SMTP relays, and PowerMTA, maintaining strong sender reputation.