At IDP EDUCATION PVT. LTD., I designed and managed automated campaigns across email, SMS, push and WhatsApp, lifting lead-to-opportunity conversion by 15–20%. I also built personalized segmentation strategies that grew campaign-driven revenue by 25%.
I created lead-scoring models and nurturing workflows, and ran A/B tests that improved email open rates by 15% and CTR by 10%. With Power BI dashboards and Google Analytics, I tracked KPIs, ROI, customer journeys and churn.
I automated 60–70% of repetitive tasks, saving about 40 hours each month. I also partnered with sales, product and creative teams on GTM strategies and product launches, and trained and mentored team members on automation best practices.
Earlier, at VIRTUAL EMPLOYEE PVT. LTD., I led a 10+ member team delivering B2B and B2C social and email campaigns. My work there included SEO/SMO, paid media and HubSpot automation, contributing to higher traffic, lead conversions and campaign ROI.
