Open to opportunities

Karthik Kotturu

@karthikkotturu

Message

Dynamic marketing leader with expertise in user acquisition and growth.

India

Message

What I'm looking for

I am looking for a role that challenges me creatively and strategically, with opportunities for growth and innovation in marketing.

As a seasoned marketing professional, I have successfully led full-stack marketing initiatives at Sperax and Chaquen, focusing on user acquisition and community growth. My strategic approach includes leveraging SEO, content marketing, and data analytics to drive product launches and enhance user engagement. I thrive in fast-paced environments, utilizing innovative strategies to scale brand visibility and optimize marketing funnels.

Previously, I served as the Growth & Content Head at SuperKalam, where I significantly increased brand presence through social media and content creation. My experience as a Product Analyst at Embibe allowed me to refine user engagement strategies, resulting in a 35% reduction in funnel drop-off. I am passionate about using data-driven insights to inform marketing strategies and improve user experiences.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Sperax & Chaquen

May 2024 - Present (1 year 2 months)

Spearheaded full-stack marketing, leading SEO, content creation, and product launches with paid and community campaigns. Scaled social media growth across multiple platforms, managed Telegram and Discord communities, and utilized Google Analytics for performance analysis.

SEO Content Marketing Social Media Management Google Analytics GTM User Acquisition Paid Media PR DeFi Web3 DSPs Airdrops Community Management

Founder's Office - Growth & Content Head

SuperKalam

Aug 2023 - Present (1 year 11 months)

Scaled brand visibility through social media, gaining significant YouTube subscribers and X followers for a personal brand. Produced videos, wrote blogs and a book, built courses, and led content/design for multiple platforms.

Content Creation Social Media Marketing GTM Strategy Video Production Facebook Ads Instagram Ads Data Analytics Lead Generation

Product Analyst

Embibe

Nov 2021 - Present (3 years 8 months)

Reduced funnel drop-off by 35% through UI/UX redesign and refined messaging/content. Designed product flows to improve engagement, retention, and WAU/MAU across web and app.

UI UX Design Funnel Optimization User Engagement Retention Data Insights Product Development

Founder

iasinside.com

Mar 2020 - Present (5 years 4 months)

Created a platform for affordable, personalized Civil Services prep, focusing on economically weaker sections. Built a UX-focused website and marketed it via Google/Facebook Ads, utilizing A/B testing and demographic targeting.