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Udit Gaur

@uditgaur

Product marketing leader at Department of Posts, Government of India, driving national launches and integrated marketing programs.

India

Message

At Department of Posts - Government of India, I spearhead integrated marketing programs for national-scale product and service launches. I develop go-to-market messaging and campaign assets while coordinating with marketing, operations, and regional teams.

At Deki Electronics Ltd., I led product marketing for film capacitor models, from market research and positioning through launch planning. I also improved paid campaign ROAS by 45% and grew organic website traffic by 120% through SEO.

At FCS Software Solutions and Cinntra Infotech, I worked on digital marketing and product marketing for IT staffing, CRM, and POS solutions. My work included SEO, demand generation, social content, and campaigns that increased qualified leads by 35% at Cinntra.

Across independent client projects and other roles, I’ve worked on SEO, paid media, and email automation, including a campaign achievement of 3.2x ROAS. I also grew my LinkedIn reach to 5M+ views and was recognized as a Top LinkedIn Voice in Digital Marketing.

Experience

Work history, roles, and key accomplishments

Current

Deputy Marketing Officer

Current

Department of Posts - Government of India

Sep 2025 - Present (1 year 1 month)

Spearheading integrated marketing programs for national-scale product and service launches, driving digital marketing and social media strategy, and enforcing brand governance and compliance across all channels.

Integrated Marketing Digital Marketing Social Media Strategy GTM Strategy Brand Governance Cross Functional Collaboration Stakeholder Communication

Senior Digital Marketing & Product Marketing Specialist

Deki Electronics Ltd.

Sep 2023 - Sep 2025 (2 years)

Led full-cycle product marketing for film capacitors, designed GTM strategies for international B2B customers, optimized paid campaigns improving ROAS by 45%, scaled organic traffic by 120%, and built automated email workflows improving conversion by 30%.

Product Marketing GTM Strategy SEO Google Ads LinkedIn Ads Email Marketing Marketing Automation A B Testing GEM (Government E Marketplace) Portal B2B Marketing

Digital Marketing Executive

FCS Software Solutions

Jun 2022 - Sep 2023 (1 year 3 months)

Improved organic search rankings and lead volume through SEO strategies, managed social media content calendars driving 40% engagement growth, and expanded U.S. digital presence for sister company Ace Technologies.

SEO Social Media Marketing Content Strategy LinkedIn Facebook Twitter Organic Search Lead Generation

Digital Marketing Executive

Cinntra Infotech

Aug 2021 - Jul 2022 (11 months)

Led end-to-end product marketing for CRM and POS software, developed high-converting landing pages and demand generation campaigns increasing qualified leads by 35%, and optimized paid campaigns across Google and Meta.

Product Marketing Demand Generation Google Ads Meta Ads Landing Page Optimization Marketing Dashboards Campaign Optimization

Freelance Digital Marketing Consultant

Independent Client Projects

Dec 2019 - Aug 2021 (1 year 8 months)

Delivered end-to-end digital marketing strategy and execution for multiple SMB clients, boosting average organic traffic by 80% through SEO and content marketing, and managed full client relationships.

SEO Content Marketing Backlinking Technical SEO Customer Relationship Management Strategy Reporting

Education

Degrees, certifications, and relevant coursework

Doon Business School

MBA, Marketing and Finance

2017 - 2019

Activities and societies: Internship: Sharekhan; Winner: Debates, GDs & Youth Parliament

MBA in Marketing and Finance with specializations in brand strategy, consumer behavior, digital marketing, and campaign analytics. Completed an internship at Sharekhan and won debates, group discussions, and Youth Parliament.

Shobhit University

Bachelor of Computer Applications (BCA), Computer Applications

2013 - 2016

Activities and societies: Technologies: HTML/CSS, JavaScript, .NET, SQL; Projects: E-commerce platform with payment gateway integration; Marketing analytics dashboards using Excel & SQL

Bachelor of Computer Applications with coursework in HTML/CSS, JavaScript, .NET, and SQL. Completed projects including an e-commerce platform with payment gateway integration and marketing analytics dashboards using Excel and SQL.