Soumya Rajadhyaksha

I am a Data-Driven Product Marketing Professional with 3 years of experience in AI and technology startups. My journey began with a B.Tech in Computer Science Engineering, specializing in Artificial Intelligence and Machine Learning from VIT University. I have developed a strong foundation in go-to-market strategies, competitive analysis, and product positioning, which has enabled me to drive user acquisition and retention effectively.

In my current role as a Business Growth Associate at TechOptima, I successfully developed and executed GTM strategies for new AI-driven products, resulting in a 30% increase in adoption within the first quarter. My ability to conduct thorough market research and competitive analysis has optimized product messaging and positioning, allowing us to target high-value customer segments. I thrive in cross-functional collaboration, working closely with sales, product, and engineering teams to create compelling sales enablement materials that enhance brand awareness and demand generation.

Previously, I worked at NeoSOFT Technologies, where I led customer segmentation and engagement initiatives that significantly improved brand value. My experience as a Business Growth Intern further honed my skills in market research and product analytics, providing actionable insights that supported business development strategies. I am passionate about leveraging data to inform marketing strategies and drive business growth.