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Samruddhi Parate

@samruddhiparate

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Marketing Executive at NuSummit who grew social engagement 120% and built Power BI dashboards for campaign performance.

India

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What I'm looking for

I’m looking to contribute to data-driven marketing initiatives and business growth in the BFSI, FMCG, Technology, or B2B marketing industries, with a focus on brand development and consumer engagement.

At NuSummit, I lead digital marketing initiatives across cybersecurity and AI, including content marketing, social media, and brand positioning. I also developed Power BI dashboards to track marketing KPIs and support campaign optimization.

At NuSummit, I revamped content strategy across three social media platforms, increasing engagement by 120% within four months. I also supported promotional campaigns for three enterprise events with the CMO and Marketing Directors.

At Ernst & Young LLP, I researched 54 markets and developed Power BI dashboards monitoring business KPIs across 15+ economies. I delivered more than five CXO-level reports and completed 200+ startup ecosystem evaluations.

At FlatZ, I supported go-to-market initiatives and managed content operations through HubSpot. My work included KPI dashboards, competitive benchmarking, and identifying growth opportunities for product positioning and customer acquisition.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

NuSummit

Jul 2026 - Present (3 months)

Spearheading digital marketing strategy across cybersecurity and AI domains, including content marketing, social media management, and brand positioning. Developed Power BI dashboards for marketing performance analysis and executed B2B event marketing campaigns.

Digital Marketing B2B Marketing Brand Positioning Content Marketing Social Media Management Power BI Marketing Analytics Campaign Management Market Research Competitive Analysis Google Analytics Meta Ads Google Ads

Product & Brand Manager

FlatZ

Oct 2025 - Jan 2026 (3 months)

Spearheaded go-to-market initiatives across digital marketing channels and administered content marketing operations through HubSpot. Designed monthly KPI dashboards and identified strategic growth opportunities through competitive benchmarking.

Go To Market Strategy Digital Marketing Content Marketing HubSpot KPI Dashboards Competitive Benchmarking Market Segmentation Product Positioning

Research Analyst Intern

Ernst & Young LLP

Apr 2025 - Jun 2025 (2 months)

Performed secondary research across 54 global markets and developed Power BI dashboards to monitor KPIs across 15+ economies. Delivered 5+ CXO-level performance reports and managed 200+ startup ecosystem assessments.

Secondary Research Competitive Benchmarking Attribution Analysis Go To Market Strategy Power BI Data Visualization Startup Ecosystem Assessment Stakeholder Communication

Sales Executive

Exela Technologies Pvt. Ltd. (BSH)

Aug 2023 - Apr 2024 (8 months)

Delivered 50+ student accommodation placements and cultivated 100+ prospective leads through lead generation, cold calling, and email outreach. Secured 5+ new clients with a 70%+ closure rate.

Lead Generation Cold Calling Email outreach Sales Pipeline Management Client Onboarding Customer Experience Business Development