Open to opportunities

Debarpita Dutta

@debarpitadutta

Market intelligence professional operating at the intersection of brand strategy, consumer behavior, and business growth.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and data-driven decision-making, where I can contribute to innovative product marketing strategies and grow within a collaborative team environment.

Market intelligence and product marketing professional with experience across GTM strategy, competitive intelligence, growth analytics, and strategic positioning. My work focuses on understanding markets, consumers, and the strategic decisions that drive growth.

With experience spanning research, analytics, and product marketing, I enjoy connecting consumer understanding with business strategy, brand development, and market opportunities. I am particularly interested in how branding, consumer psychology, culture, and market dynamics influence perception, preference, and long-term business value.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Debthetics

Feb 2024 - Present (2 years 4 months)

Scaled revenue by 40% year-over-year through data-backed social campaigns and customer retention strategies. Led end-to-end creative production for over 50 clients, aligning brand storytelling with audience psychographics. Reduced customer acquisition cost by 25% by optimizing ad spend using Google Analytics and Meta Ads Manager.

Creative Direction SEO SEM Google Analytics Customer Retention

Project Intern (Neuroimaging)

IISc Bangalore

Apr 2024 - Apr 2024 (0 months)

Analyzed over 500 EEG/ECG datasets using Python and TensorFlow to model consumer decision-making patterns, uncovering emotional triggers for luxury purchases. Built Tableau dashboards to visualize neurobehavioral insights, which were adopted by stakeholders to refine two product positioning strategies.

Data Analysis Python TensorFlow Tableau Consumer Insights

Market Research Intern

Salesable (Neokinetic)

Aug 2023 - Sep 2023 (1 month)

Researched over 1,000 data sources to identify market gaps, informing product roadmap prioritization for three key verticals. Automated data collection pipelines using Python and SQL, improving customer segmentation efficiency by 35%. Collaborated with cross-functional teams to align datasets with customer needs, reducing time-to-insight by 20%.

Market Research Data Analysis Python SQL Customer Segmentation

Education

Degrees, certifications, and relevant coursework

Vellore Institute of Technology

Bachelor of Technology, Bioengineering

2020 - 2024

Grade: CGPA: 8.01

Activities and societies: Co-Founder of Bioengineering Club, PR Team member of Geeks for Geeks.

Pursued a B.Tech in Bioengineering with relevant coursework in Data Analytics, Consumer Psychology, and Business Statistics. Actively participated in clubs such as the Bioengineering Club and Geeks for Geeks.