Open to opportunities

Karl Dixon

@karldixon

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Experienced CRM Manager with a strong background in online marketing.

Malta

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What I'm looking for

I am looking for a role that challenges me and allows for growth, where I can leverage my CRM expertise to drive engagement and retention.

As a dedicated CRM Manager with extensive experience in online marketing, I have successfully built and led CRM teams, defining processes and workflows from the ground up. My journey has been marked by a commitment to enhancing player engagement and retention through innovative CRM strategies. I take pride in my ability to design and implement automated, personalized lifecycle campaigns that significantly improve the player experience.

Throughout my career, I have collaborated closely with product, marketing, and data teams to optimize user journeys and ensure compliance with regulatory requirements while maintaining marketing effectiveness. My analytical skills have allowed me to establish KPI tracking and reporting mechanisms that measure and improve campaign performance. I am known for my proactive attitude and drive to succeed, consistently delivering results and helping businesses achieve new heights.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Gamdom

Jan 2023 - Nov 2023 (10 months)

Designed and implemented CRM strategies to boost player engagement and retention. Analyzed player data to personalize marketing campaigns and managed multi-channel campaigns to drive activity. Optimized loyalty programs and tracked KPIs to refine tactics.

Data Analysis Loyalty Programs KPI Tracking Customer Retention

Current

CRM Manager

Current

Stem Digital

Nov 2023 - Present (1 year 8 months)

Built and led the CRM team, defining processes and workflows from scratch. Designed and implemented CRM strategies to maximize player lifetime value and enhance player experience through automated campaigns. Established KPI tracking to measure campaign performance while ensuring compliance with regulatory requirements.

Team Leadership KPI Tracking Campaign Management Regulatory Compliance Data Analysis User Engagement Marketing Automation

CRM Executive

Scatters Group

Jan 2022 - Jan 2023 (1 year)

Designed and implemented CRM strategies to enhance player engagement. Managed multi-channel campaigns and optimized loyalty programs while tracking KPIs to improve retention and satisfaction.

Loyalty Programs KPI Tracking Data Analysis Customer Retention Marketing Campaigns

CRM Manager - Product Owner

White Hat Gaming

Jan 2018 - Jan 2022 (3 years 11 months)

Managed promotional responsibilities from planning to execution, including data analysis. Implemented new CRM systems across multiple brands and served as a liaison between product and development teams.

CRM Project Management Data Analysis Product Management Team Collaboration Marketing Strategy