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Zakaria AMBARI

@zakariaambari

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Digital analytics expert building trustworthy data platforms for marketing, product, and engineering teams.

Malta

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What I'm looking for

I’m looking to lead and scale reliable analytics infrastructure—GTM/GA4/BigQuery—so marketing and product teams can move faster with data they trust, including automated validation, attribution modeling, and practical AI/ML insights.

I build trustworthy digital analytics infrastructure that turns tracking data into decisions marketing and product teams can act on. I lead cross-functional analytics work across marketing, product, engineering, and leadership.

Most recently, I architect GTM/sGTM tag management across 8+ domains, replacing legacy tracking with a first-party data stack. I also build automated data-validation pipelines that raise tracking accuracy to 99%+ across the analytics stack.

I design cross-domain tracking and attribution models that unify the player journey across brands and markets. I integrate AI/ML in GCP/BigQuery for anomaly detection, fraud/bonus-abuse, and LTV/churn prediction.

Earlier, I built analytics and tracking from scratch as a Marketing Operations Manager, improving reliability for the first time and enabling higher-converting campaigns. I’ve also led paid-media delivery for 8+ client accounts, and as a Web Analyst/Marketing Specialist I used SQL, Talend, and Informatica to drive 20%+ growth in conversion and signups through data-led funnel optimization.

Experience

Work history, roles, and key accomplishments

Current

Digital Analytics Expert (BI)

Current

Pinnacle – iGaming

Jun 2024 - Present (2 years 1 month)

Lead web analytics across Marketing, Product, Engineering, and Leadership, turning tracking data into commercial decisions. Architect GTM/sGTM and a first-party data stack, improve tracking accuracy to 99%+, and apply AI/ML in GCP/BigQuery for anomaly detection, fraud/bonus-abuse, and LTV/churn prediction.

Web Analytics Marketing Analytics Product Analytics GTM Data Validation Cross Domain Tracking GCP BigQuery Anomaly Detection Fraud Detection Bonus Abuse Detection LTV

Marketing Operations Manager

Royal Team Produkte – Beauty & Retail

Jan 2023 - Feb 2024 (1 year 1 month)

Owned marketing operations across a mid-size multi-brand portfolio, coordinating budget, channels, and team operations. Built the analytics and tracking stack from scratch (GTM, data validation, cross-domain) and led campaign delivery and reporting cadence for acquisition growth.

Marketing Operations Marketing Analytics GTM Data Validation Cross Domain Tracking Acquisition Channels Campaign Delivery Team Coordination

Operational Manager

AZ Growth – Performance Marketing

Jul 2019 - Dec 2022 (3 years 5 months)

Managed a team of 5 running paid media across 8+ performance-marketing client accounts. Owned end-to-end client delivery, built reporting workflows for paid-channel performance and ROAS, and designed operational processes to scale capacity without proportional headcount growth.

Paid Media Performance Marketing Team Management Client Delivery ROAS Designing Operational Processes Business Operations

Web Analyst / Marketing Specialist

Krytr – Tech / Software

Jan 2016 - Jan 2019 (3 years)

Built and owned the web-tracking and analytics stack from scratch and managed major marketing campaigns and product launches end-to-end. Drove 20%+ growth in conversion and signups through data-led channel and funnel optimization.

Web Tracking Web Analytics SQL Talend Informatica Data Integrity Marketing Campaign Management Product Launch Funnel Optimization

Education

Degrees, certifications, and relevant coursework

Université de Haute-Alsace (UHA)

Aerospace & Mechanical Engineering

2018 - 2021

Studied Aerospace & Mechanical Engineering with coursework in engineering mathematics, modeling & simulation, programming, and project management while working full-time.

ENSEM

Mechanical Engineering

2015 - 2018

Studied Mechanical Engineering with applied mathematics & statistics, computer science, industrial systems, and project management while working full-time.