Brian Nolan

Planned, executed, and optimized multi-channel CRM campaigns across email, app, social, and web platforms. Built and managed engaging lifecycle communications, including HTML emails, push notifications, and in-app messages, while coordinating cross-functional production of campaign assets.

Delivered Casino CRM retention activities via Optimove, covering email, SMS, and onsite streams, and managed the promotional calendar for assigned products. Ensured effective execution of all bonuses, promotions, and campaigns while collaborating with relevant stakeholders like content, insights, and design teams.

Managed both Sports and Casino focused lifecycle CRM calendars for the Irish market, building and executing email, push, pop-up, and SMS campaigns in Salesforce. Measured, reported, and optimized all CRM activities, implementing data-driven personalization strategies and collaborating cross-functionally.

Assisted in managing Groupon’s global onboarding program, focusing on effective omnichannel experiences and retargeted post-purchase journeys. Collaborated with the data team for segment analysis, identifying and addressing strategic problems and opportunities, and reported on onboarding performance metrics.

Executed marketing and transactional campaigns within the Braze CRM system, encompassing email, push, SMS, in-app, and onsite messaging. Created and managed customer segments using Looker, building automated journeys to enhance engagement and prevent churn through data analysis and A/B testing.

Analyzed company profiles and operations to understand their needs, conducting research on industry trends, market demographics, and profit-making opportunities. Provided overall direction for marketing efforts, establishing and executing strategies with regards to goals and budget.

Built emails and other digital assets using Dreamweaver and Selligent, project managing communications through translation, QA, and sign-off processes. Monitored email delivery and compliance, analyzing responses to inform campaign strategy and actions, and managed graphics and A/B testing.

Gained foundational experience in various marketing functions through multiple intern positions. Supported marketing teams in campaign execution, data analysis, and general administrative tasks.

Grade: 2:1

Completed a Bachelor of Arts with Honors in Design, specializing in Visual Communication. Achieved a 2:1 classification.

Obtained a Diploma in Facilities Management at ILM Level 3. This program provided foundational knowledge in managing facilities.