Open to opportunities

Brian Nolan

@briannolan

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Experienced CRM and Digital Marketing professional with 10+ years in the field.

Malta

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What I'm looking for

I am looking for a role that fosters creativity and innovation, allowing me to leverage my CRM expertise to drive impactful marketing strategies.

I am a CRM and Digital Marketing professional with over 10 years of experience working at both start-up and multinational levels. My expertise spans email marketing, affiliate marketing, SEO, account management, business development, and client relationship management. I have a strong background in web and graphic design, consulting, and analytics, which allows me to create effective marketing strategies that drive engagement and growth.

Throughout my career, I have successfully planned and executed multi-channel CRM campaigns, collaborated with cross-functional teams, and leveraged data to optimize customer engagement. My recent roles have included CRM Executive positions at B2Spin and Bitvavo, where I managed customer segments and automated journeys to enhance user experience. I am passionate about staying updated with the latest CRM trends and continuously improving campaign performance.

Experience

Work history, roles, and key accomplishments

Current

CRM Executive

Current

B2Spin

Apr 2024 - Present (2 years 5 months)

Planned, executed, and optimized multi-channel CRM campaigns across email, app, social, and web platforms. Built and managed engaging lifecycle communications, including HTML emails, push notifications, and in-app messages, while coordinating cross-functional production of campaign assets.

Campaign Management Email Marketing Push Notifications HTML Campaign Optimization Cross Functional Collaboration Reporting

Senior CRM Executive

Ballys Interactive

Aug 2023 - Aug 2024 (1 year)

Delivered Casino CRM retention activities via Optimove, covering email, SMS, and onsite streams, and managed the promotional calendar for assigned products. Ensured effective execution of all bonuses, promotions, and campaigns while collaborating with relevant stakeholders like content, insights, and design teams.

Optimove Retention Management Email Marketing SMS Marketing Personalization Stakeholder Management Campaign Execution

CRM Program Manager

Groupon International Limited

Jan 2023 - Aug 2023 (7 months)

Assisted in managing Groupon’s global onboarding program, focusing on effective omnichannel experiences and retargeted post-purchase journeys. Collaborated with the data team for segment analysis, identifying and addressing strategic problems and opportunities, and reported on onboarding performance metrics.

Onboarding Segmentation performance reporting Stakeholder Management Marketing Campaigns

CRM Executive (Sports & Casino)

Betway Group

Feb 2022 - Jan 2023 (11 months)

Managed both Sports and Casino focused lifecycle CRM calendars for the Irish market, building and executing email, push, pop-up, and SMS campaigns in Salesforce. Measured, reported, and optimized all CRM activities, implementing data-driven personalization strategies and collaborating cross-functionally.

Salesforce Marketing Cloud Email Campaigns Push Notifications SMS Salesforce Reporting Personalization Strategies Cross Functional Collaboration Campaign Optimization

Marketing Consultant

WebTech Solutions

Jan 2020 - Jan 2022 (2 years)

Analyzed company profiles and operations to understand their needs, conducting research on industry trends, market demographics, and profit-making opportunities. Provided overall direction for marketing efforts, establishing and executing strategies with regards to goals and budget.

Marketing Strategy Market Research Business Development Project Management Branding Analytics Consulting Trend Analysis

CRM Executive (Sports & Casino)

The Stars Group (Now Flutter)

Mar 2015 - Dec 2019 (4 years 9 months)

Built emails and other digital assets using Dreamweaver and Selligent, project managing communications through translation, QA, and sign-off processes. Monitored email delivery and compliance, analyzing responses to inform campaign strategy and actions, and managed graphics and A/B testing.

Dreamweaver Selligent Email Marketing Digital Assets QA Compliance A B Testing Graphic Management Campaign Strategy

Marketing Intern

Various Companies

Sep 2012 - Mar 2015 (2 years 6 months)

Gained foundational experience in various marketing functions through multiple intern positions. Supported marketing teams in campaign execution, data analysis, and general administrative tasks.

Marketing Support Campaign Assistance Data Analysis Digital Marketing SEO Account Management Business Development Administrative Support

CRM Executive

Bitvavo

Oct 2024 - Present (1 year 11 months)

Executed marketing and transactional campaigns within the Braze CRM system, encompassing email, push, SMS, in-app, and onsite messaging. Created and managed customer segments using Looker, building automated journeys to enhance engagement and prevent churn through data analysis and A/B testing.