Open to opportunities

Edvin Kaba

@edvinkaba

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Digital marketing consultant with a focus on analytics and performance.

Malta

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What I'm looking for

I am looking for a role that allows me to leverage my analytical skills in a dynamic environment, focusing on strategic growth and customer engagement.

As a digital marketing consultant with over two years of experience, I specialize in campaign strategy and optimization. My background includes a master’s degree in business and management control, which has equipped me with a strong analytical mindset. I excel in relationship management and data analysis, translating complex data into actionable insights that drive strategic growth.

In my recent role as a Paid Search Specialist at Bluebird Media AB, I optimized paid search campaigns for a diverse portfolio of clients, achieving significant increases in traffic and conversions. My data-driven approach has led to improved response times and enhanced customer retention strategies in my current position as a Customer Care Agent at Glitnor Group. I am passionate about leveraging data to create impactful marketing strategies that deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Customer Care Agent

Current

Glitnor Group

Oct 2023 - Present (1 year 8 months)

Managed over 100 daily player inquiries in the Swedish and Ontario iGaming markets, achieving a 97% customer satisfaction rate. Implemented data-driven strategies to streamline inquiry resolution processes, improving response times by 40% and enhancing user retention.

Customer Service Data Analysis Intercom Fasttrack CRM User Retention Performance Metrics Customer Feedback Analysis

Paid Search Specialist

Bluebird Media AB

Aug 2022 - Oct 2023 (1 year 2 months)

Optimized paid search campaigns for 8 clients, achieving a 40% increase in traffic and a 25% boost in conversions while managing a €50K monthly ad spend. Developed targeted keyword strategies and collaborated with teams to enhance funnel optimization using data insights.

PPC SEM Google Analytics SEMrush Looker Studio Campaign Optimization Data Analysis Conversion Rate Optimization

Financial Manager

SBC

Jul 2022 - Jul 2022 (0 months)

Conducted portfolio assessments to identify inefficiencies, leading to cost optimizations and improved ROI. Managed financial strategies for over 85 housing cooperatives, delivering actionable insights for growth.

Financial Analysis Portfolio Management Cost Optimization Strategic Planning ROI Resource Allocation

Management Consultant

Avanta Ekonomi AB

Jun 2020 - Feb 2021 (8 months)

Provided strategic guidance during the company's growth phase, aligning team goals with objectives and fostering operational efficiency. Led cross-functional teams to deliver successful project outcomes.

Project Management Strategic Planning Team Leadership Cross Functional Collaboration