Open to opportunities

Adrian Tanti

@adriantanti

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Results-driven CRM and growth marketing leader with proven success.

Malta

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters innovation and growth.

I am a results-driven CRM and growth marketing leader with a proven track record of driving revenue growth and boosting user engagement. At Prisma Labs, I spearheaded the integration of Braze as the first CRM hire, significantly improving engagement metrics and revenue. I expanded the CRM team and strategy, transforming it into one of the company’s top-performing marketing units.

At Kyte, I pioneered the company’s marketing efforts as the first marketing hire, managing end-to-end campaigns across CRM, Google Search Ads, Facebook, and display advertising. My experience at Expedia refined my e-commerce analysis and research skills, allowing me to leverage deep data insights to inform successful marketing strategies. With 10 years of full-time experience, including over 5 years working exclusively remotely, I excel at collaboration, stakeholder management, and delivering impactful results.

My diverse background has shaped me into a versatile marketing leader, always eager to tackle new challenges and seize growth opportunities.

Experience

Work history, roles, and key accomplishments

Current

CRM Marketing Manager

Current

Prisma Labs

Sep 2022 - Jan 2025 (2 years 4 months)

Led CRM and lifecycle initiatives for Lensa, an AI-powered app, developing automated communications for over 12M users. Achieved a 30% revenue growth and improved user retention through multi-channel campaigns and A/B testing.

Braze Lifecycle Marketing User Engagement A B Testing Revenue Stakeholder Management

Growth Marketing Manager

Kyte.com

Feb 2020 - Sep 2022 (2 years 7 months)

As the first marketing hire, managed a $2M+ budget and established a comprehensive marketing strategy. Achieved 4X revenue growth year-over-year and doubled customer retention through effective CRM and advertising strategies.

CRM Google Ads Facebook Ads SEM Revenue Customer Retention

E-Commerce Analyst

Expedia

Feb 2018 - Feb 2020 (2 years)

Increased annual revenue by over $1M through funnel optimization and upselling initiatives. Analyzed customer journeys and coordinated pricing strategies across a vast product offering.

Data Analysis Funnel Optimization Revenue Customer Insights Tableau

Research Analyst

Malta Tourism Authority

Feb 2016 - Dec 2017 (1 year 10 months)

Conducted market research to analyze tourism trends, producing reports and insights for industry stakeholders. Focused on both qualitative and quantitative data to inform strategic decisions.

Market Research Data Analysis Stakeholder Engagement Qualitative Research Quantitative Research

(Junior) Project Manager

FSS LTD.

Feb 2015 - Feb 2016 (1 year)

Led marketing strategies for EU-funded projects, enhancing brand visibility and achieving a 30% sales increase through optimized social media outreach.

Project Management Marketing Strategy Social Media Marketing Sales Growth

Education

Degrees, certifications, and relevant coursework

Bournemouth University

Master's, Tourism Management and Marketing

2014 - 2015

Grade: Distinction

Completed a Master's degree in Tourism Management and Marketing with a focus on strategic marketing practices within the tourism sector, achieving a distinction.