Open to opportunities

Suzan Bekiroglu

@suzanbekiroglu

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Experienced digital marketing strategist with a focus on growth and optimization.

Malta

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful results and contribute to a collaborative team environment.

I am a seasoned digital marketing strategist with over a decade of experience in planning and executing omnichannel marketing strategies across various industries. My expertise lies in organic growth, email strategy, content planning, and conversion optimization. I have a proven track record of delivering measurable improvements in ROI and customer acquisition costs, and I am passionate about helping businesses thrive in the digital landscape.

Throughout my career, I have held key roles in renowned companies such as Microsoft and Capital Group, where I honed my skills in technical marketing and email campaign management. I led teams to optimize high-volume email campaigns, significantly improving click-through rates and campaign reporting accuracy. My ability to align marketing content with strategic objectives has influenced multi-million-dollar marketing investments, showcasing my commitment to driving results.

Experience

Work history, roles, and key accomplishments

Current

Remote Digital Marketing Strategist

Current

Self-Employed

Jan 2012 - Present (13 years 6 months)

Planned and executed omnichannel marketing strategies for multiple industries and verticals, aligning with objectives like funnel optimization, lead nurturing, and retention. Specialized in organic growth, email strategy, content planning, and conversion optimization.

Lead Nurturing Content Planning

Technical Marketer

Capital Group

Mar 2020 - Jun 2025 (5 years 3 months)

Served as a technical expert within the marketing team, overseeing global operations in email production for multiple lines of business. Used performance measurement within Salesforce Marketing Cloud to develop optimized campaign infrastructure and production.

Salesforce Marketing Cloud Campaign Management UTM Taxonomy

Email Marketing Team Lead

Microsoft

Apr 2013 - Aug 2018 (5 years 4 months)

Led a team of 4 in the planning, executing, and optimization of global high-volume email campaigns for product launches, engagement workflows, and retention campaigns using Salesforce Marketing Cloud (SFMC) and Marketo. Aligned marketing content with strategic objectives through cross-functional collaboration.

Email Marketing Salesforce Marketing Cloud Marketo A B Testing Segmentation

Marketing Associate

Web Guide Partner

Oct 2011 - Feb 2013 (1 year 4 months)

Created and managed digital marketing campaigns for small and medium-sized businesses, handling campaign execution, optimization and conversion. Delivered SEO/SEM strategies that pushed brands to the top 3 search positions within 4 months.

Digital Marketing Campaign Management SEO SEM