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@suzanbekiroglu
Experienced digital marketing strategist with a focus on growth and optimization.
MaltaI am a seasoned digital marketing strategist with over a decade of experience in planning and executing omnichannel marketing strategies across various industries. My expertise lies in organic growth, email strategy, content planning, and conversion optimization. I have a proven track record of delivering measurable improvements in ROI and customer acquisition costs, and I am passionate about helping businesses thrive in the digital landscape.
Throughout my career, I have held key roles in renowned companies such as Microsoft and Capital Group, where I honed my skills in technical marketing and email campaign management. I led teams to optimize high-volume email campaigns, significantly improving click-through rates and campaign reporting accuracy. My ability to align marketing content with strategic objectives has influenced multi-million-dollar marketing investments, showcasing my commitment to driving results.
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Work history, roles, and key accomplishments
Self-Employed
Jan 2012 - Present (13 years 10 months)
Planned and executed omnichannel marketing strategies for multiple industries and verticals, aligning with objectives like funnel optimization, lead nurturing, and retention. Specialized in organic growth, email strategy, content planning, and conversion optimization.
Capital Group
Mar 2020 - Jun 2025 (5 years 3 months)
Served as a technical expert within the marketing team, overseeing global operations in email production for multiple lines of business. Used performance measurement within Salesforce Marketing Cloud to develop optimized campaign infrastructure and production.
Microsoft
Apr 2013 - Aug 2018 (5 years 4 months)
Led a team of 4 in the planning, executing, and optimization of global high-volume email campaigns for product launches, engagement workflows, and retention campaigns using Salesforce Marketing Cloud (SFMC) and Marketo. Aligned marketing content with strategic objectives through cross-functional collaboration.
Web Guide Partner
Oct 2011 - Feb 2013 (1 year 4 months)
Created and managed digital marketing campaigns for small and medium-sized businesses, handling campaign execution, optimization and conversion. Delivered SEO/SEM strategies that pushed brands to the top 3 search positions within 4 months.
Degrees, certifications, and relevant coursework
UFBachelor of Arts, International Studies
Studied International Studies at the University of South Florida. Gained knowledge in global affairs and cultural dynamics.
Software and tools used professionally
MaltaYou can contact Suzan and 90k+ other talented remote workers on Himalayas.
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