Catalina Rubiano

Lead and structure monthly CRM and retention strategy for 3+ active brands in the European market, ensuring alignment with commercial objectives and driving user engagement. Design and implement value-based and predictive behavioural customer segmentation models using Optimove, personalising campaigns to maximise ROI.

Managed end-to-end content lifecycle, website creation, and localisation for 5+ commercial brands across key markets in Europe and Chile, coordinating international agencies and freelancers to optimize time-to-market. Collaborated strategically with CRM, SEO, Product, and Design leads to deploy user-centric promotions that boosted retention and maintained brand consistency.

Redesigned and automated global content production workflows, successfully scaling asset volume and publishing speed while keeping brand identity intact. Acted as final gatekeeper for editorial quality, ensuring adherence to deadlines, global style guides, and regulatory compliance frameworks for iGaming products.

Supervised and prioritised day-to-day departmental operations, distributing workloads across a team of content coordinators to ensure operational continuity. Managed the global promotional campaign calendar for digital gaming products, ensuring launches aligned with key commercial milestones.

Executed the daily content strategy for online game launches, loyalty promotions, and web platform updates. Provided cross-functional support in logistics management and quality control for translations targeting multiple international markets.

Designed and executed tailored plans for corporate digital positioning and identity, generating periodic analytics on brand exposure and digital share of voice. Defined global guidelines for information architecture, structure, and visual style for the company's Digital Brand Manuals.

Created and optimized inbound marketing and digital content strategies focused on lead generation and existing customer portfolio retention. Monitored the implementation of digital marketing plan metrics, integrating efforts with external advertising agencies for wide-reaching omni-channel campaigns.

Completed a Digital Marketing Specialist program at The George Washington University School of Business from 2018 to 2019.

Pursued a degree in Journalism at Universidad de La Sabana from 2012 to 2014.