Karla Renteria

I’m a Marketing professional with experience in content strategy, social media, and brand development. I’m especially interested in the behavior of digital audiences, trends, and metrics analysis to guide content decisions on Instagram, TikTok, and LinkedIn.

As a Brand Manager & PR at Mindful Water (Nov 2025 – Jun 2026), I drive brand growth and positioning across physical and digital channels through content, visibility strategies, and collaboration. I direct content production (photography and video), build strategic partnerships with creators and key partners, and manage placements, activations, and brand collaborations.

Previously, as a Social Media Strategist Jr. at The Lavin Agency (Jan 2025 – Apr 2025), I planned and executed digital strategies focused on growth, campaign optimization, and content production. I analyzed performance data for continuous optimization, including planning and managing Meta Ads campaigns, while producing content aligned with brand voice.

Earlier, as a Partnership Intern at British American Tobacco (Nov 2022 – Sep 2023), I supported brand positioning initiatives through data analysis and development of strategic materials. I hold a Bachelor’s Degree in Marketing from Tec de Monterrey, with an International Program at EU Business School Barcelona.