Gustavo Ortiz

Managed content strategy and monthly reporting for an English-learning personal brand, producing 20–25 pieces per month and growing Instagram from 0 to 1,000+ followers and TikTok to nearly 10,000 followers. Led marketing execution for a local beauty salon, supporting content creation, promotional planning, audience communication, scheduling, and small-budget campaigns.

Developed branding, content, and digital communication strategies for 15+ brands and small businesses, delivering brand identities, visual assets, and ongoing monthly content support. Conducted performance reviews and content analysis, managing up to 2–3 accounts simultaneously across planning, social execution, and communication improvements.

Assisted with organizing student schedules, activities, and documentation in an international language school environment. Communicated with international students in English and supported logistics via email and shared files.

Coordinated customer experience and brand consistency across 2 high-traffic retail locations, helping drive approximately €5,000 in daily sales. Trained and supervised 15–20 team members and managed day-to-day operational issues and supplier coordination to maintain product availability.

Built content calendars and visual strategies for 3 motorcycle and lifestyle brands, producing about 20 content pieces per month including product launch assets. Managed Meta Business Suite for content planning and paid campaigns, executed 5–6 email marketing campaigns, and coordinated influencer/ambassador collaborations for 5+ creators per launch.

Supported customer acquisition and retention for an industrial catering and events company by building prospect lists and assisting lead generation and follow-up between marketing and sales. Helped with event logistics, client communication, and brand presentation.

Earned a bachelor’s degree in International Marketing at Universidad Politécnica de San Luis Potosí from 2015 to 2020.