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Andrea Carlón

@andreafcarlon

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Global brand & digital communications strategist shaping luxury narratives through data-driven digital strategy.

Mexico

Message

What I'm looking for

I’m looking to lead global luxury and lifestyle brand growth through brand storytelling and data-driven digital communications—owning campaigns, paid media, and cross-market consistency while partnering with regional teams and international agencies.

Global marketing and communications strategist with over 11 years of experience developing brand storytelling, digital strategy, and cross-market campaigns for luxury and lifestyle brands.

Most recently, I led global digital strategy and communication initiatives at Clase Azul México, a Mexican luxury brand present in more than 100 countries. My work focused on shaping brand narratives and communication strategies that connect with international audiences while maintaining cultural authenticity and brand consistency across markets.

Throughout my carreer I have collaborated with multicultural teams, creative agencies, and global partners across North America, Europe, Asia, and the Middle East, developing campaigns and communication initiatives aligned with luxury brand positioning.

I am passionate about building brands that connect emotionally with their audiences by combining data-driven insights, aesthetic sensitivity, and strategic storytelling.

Experience

Work history, roles, and key accomplishments

Digital Strategy Manager

Clase Azul México

Aug 2022 - Nov 2025 (3 years 3 months)

Led global digital marketing and communication initiatives for a luxury brand across the US, France, Spain, Japan, Korea, and the Middle East. Coordinated international partners to maintain brand consistency, managed paid media budgets, and used digital performance insights to guide global campaign decisions.

Brand storytelling Paid Media Management Trade Marketing Toolkits Cross functional Leadership

Social Media Coordinator

Clase Azul México

Apr 2020 - Aug 2022 (2 years 4 months)

Reimagined and executed a global social media strategy to strengthen luxury brand positioning across international audiences. Managed global content planning and messaging with partners and PR teams, optimizing engagement using campaign performance and audience insights.

Social Media Strategy Content Planning Community Management Digital Analytics Global Communications

Community Manager

Indat Com

Oct 2019 - Apr 2020 (6 months)

Developed and managed digital communication strategies for public figures and government organizations, overseeing content production and audience engagement. Led organic and paid campaigns with paid media budget oversight and performance reporting to improve reach and interaction.

Digital Communication Community Management Audience Engagement Paid Media Editorial Planning Team Leadership

Senior Social Media Coordinator

Gara Group Inc.

Mar 2018 - Aug 2019 (1 year 5 months)

Managed digital communication strategies and content planning for multiple brands and clients. Coordinated social content coverage and engagement, using performance insights to refine messaging across campaigns.

Multi Brand Social Strategy Content Planning Digital Communication Campaign Coordination Audience Engagement Performance Insights

Strategic Communication Coordinator

Royal Holiday Vacation Club

Aug 2016 - Jan 2018 (1 year 5 months)

Supported strategic communications and tourism development projects focused on cultural and destination positioning. Assisted with campaign coordination to support brand visibility and messaging consistency.

Strategic Communications Tourism & Destination Positioning Cultural Messaging Campaign Coordination Cross Functional Collaboration