caro mendoza

Developed and optimized digital marketing campaigns, achieving 15% growth in social media followers, engagement, and lead generation. Coordinated end-to-end logistics and production of in-person and virtual events, and created press releases, media announcements, and weekly newsletters.

Executed digital marketing initiatives and internal campaigns, contributing to a 30% increase in policies sold through the Employee Referral Program. Collaborated on digital content for LinkedIn partnerships, including copywriting, video production, editing, and graphic design, generating over 50,000 organic impressions.

Planned, edited, and designed LinkedIn content for Leaders Digital Board, generating over 25,000 impressions and increasing followers by 5 to 10%. Expanded the network of strategic partners by adding 600+ qualified contacts through LinkedIn Sales Navigator.

Developed creative concepts and digital marketing strategies for in-store brand experiences in collaboration with Adidas and Innvictus.

Grade: 95/100

Bachelor's degree in marketing with a specialization in Strategic Communication and Digital Innovation for the Creation and Management of Experiences. GPA: 95/100.

Completed the Eugenio Garza Sada Leadership Program.

Completed the Transform to Trascend course.

Completed the Leadership Diploma.