At ABCW Global, I lead integrated marketing campaigns across digital platforms, translating brand guidelines into consistent messaging and visual communication.
I manage content calendars aligned with business and product priorities, monitor performance, and optimize strategies using data insights. I also supervise and guide a team of up to 10 members.
At Lupe Báez Vintage, I led a restructuring of the brand’s strategic core, including its mission, vision, and messaging. I developed communication frameworks and an operations and communication manual to standardize execution.
At Lomas News, I produced audiovisual and written content, conducted interviews, and developed storytelling formats aligned with editorial strategy.
