Open to opportunities

Daniela Hernández Gutiérrez

@danielahernndezgutir

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Marketing and communications specialist focused on high-impact social media and content strategies.

Mexico

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What I'm looking for

I seek a role where I can lead content and social strategy, collaborate cross-functionally, drive measurable engagement and growth, and continue developing leadership skills.

I am a results-driven marketing and communications professional with over 8 years of experience creating content, managing social media, and leading campaigns across hospitality and consumer brands. I have developed high-volume content programs, improved engagement and reputation management, and led cross-functional teams to meet brand standards.

My achievements include delivering 80+ weekly posts for U.S. clients, growing hotel social presence with 35+ weekly posts while maintaining Five Diamond standards, implementing SEO-driven copy to increase bookings, and executing paid campaigns and event activations that generated leads and distributor engagement.

Experience

Work history, roles, and key accomplishments

Social Media Content Creator

LaGrande Marketing

Apr 2024 - Aug 2025 (1 year 4 months)

Developed and delivered over 80 targeted social media posts weekly for U.S. law firm clients, optimizing content and creatives for Facebook, Instagram, and LinkedIn and producing onboarding manuals to streamline client setup.

Copywriting Canva Adobe Photoshop Paid Social Onboarding

Social Media Manager

Secrets Maroma Beach Riviera Cancún

Nov 2019 - Oct 2023 (3 years 11 months)

Designed and executed Facebook and Instagram strategies delivering 35+ posts weekly, improved online reputation management, responded to 100% of inquiries within 24 hours, and increased travel agent onboarding by 10%.

Social Media Strategy Content Creation Community Management Email Marketing Influencer Partnerships Reputation Management Analytics

Marketing Manager

Cervecería Gourmet del Golfo

Feb 2018 - Nov 2019 (1 year 9 months)

Developed content strategy and paid social campaigns that generated new leads, built B2B seasonal campaigns and POP materials, organized brand events, and increased inbound leads via email marketing.

Content Strategy Paid Social B2B Marketing Event Management Email Marketing POP Lead Generation Distributor Training

Community Manager Jr.

Princess Hotels & Resorts

Feb 2018 - Nov 2019 (1 year 9 months)

Managed editorial calendar and audiovisual content distribution across Facebook, Instagram and Twitter, engaged users, coordinated influencer collaborations, and analyzed KPI results to improve content performance.

Content Production Editorial Calendar Community Management KPI Analysis Customer Service

Marketing Executive

MMYME de México

Apr 2014 - Jun 2015 (1 year 2 months)

Created and managed social content and paid campaigns for multiple sub-brands, designed growth marketing strategies, and implemented a customer satisfaction system.

Paid Marketing Marketing Strategy Copywriting Brand Growth Content Design