Open to opportunities

Kari Platts

@kariplatts

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Experienced product manager specializing in e-commerce and personalization strategies.

United States

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What I'm looking for

I am seeking a role that values strategic innovation and offers opportunities for growth in e-commerce and digital marketing.

With over 17 years of experience, I am a highly organized and quick-thinking professional dedicated to delivering high-impact digital and in-person initiatives. My expertise lies in leading cross-functional teams and managing multi-million dollar programs, all while creating exceptional customer experiences. I thrive in fast-paced environments, balancing creativity with structure and meticulous attention to detail.

As a Product Manager at Pandora Jewelry, I successfully led programs that drove customer engagement and conversion through strategic testing and UX optimization, generating $22M in incremental revenue for North America in 2024. My previous role at Ralph Lauren Corporation allowed me to orchestrate a global personalization testing framework, resulting in $15M in annual revenue through data-backed initiatives. I am passionate about leveraging my skills in strategic planning and project management to create meaningful impacts in the e-commerce space.

Experience

Work history, roles, and key accomplishments

Product Manager: E-Commerce Personalization, A/B & Multivariate Testing

Pandora Jewelry

Nov 2023 - Present (1 year 8 months)

Led high-visibility programs aimed at driving customer engagement and conversion through strategic testing and UX optimization. Collaborated cross-functionally with global and local teams to deliver campaign-based digital personalization initiatives.

A B Testing Performance Analysis Loyalty Programs

Owner | Independent Consultant

Kari Platts Consulting, LLC

Jun 2023 - Present (2 years 1 month)

Advises Fortune 500 companies on strategic program development. Supports clients through end-to-end planning, from vendor selection and RFP management to campaign execution and performance reporting.

Program Development Vendor Selection Campaign Execution performance reporting Consulting Stakeholder Management

Product Manager: E-Commerce Personalization

Ralph Lauren Corporation

Jun 2013 - Present (12 years 1 month)

Orchestrated the global personalization testing framework for all Ralph Lauren brands. Managed stakeholder communications, led testing campaigns, and drove customer engagement through data-backed personalization initiatives.

Personalization A B Testing Stakeholder Engagement

Project Manager/Producer: Global Intranet

Ralph Lauren Corporation

Mar 2011 - Present (14 years 4 months)

Led multilingual intranet projects from concept through launch. Coordinated internal communications and stakeholder logistics across continents, upgrading SharePoint infrastructure and serving as an internal SME.

Internal Communications SharePoint)Subject Matter Expert

Senior Interactive Producer / Project Manager

Freelance

Aug 2006 - Present (18 years 11 months)

Managed multi-channel campaign logistics for high-profile clients including Diageo, Bayer, and Sheraton. Projects encompassed web redesigns, microsites, and event-based digital campaigns with budgets ranging from $50K to $20M.

Budget Management Client Management Project Management

Education

Degrees, certifications, and relevant coursework

Fordham University

MBA, Marketing & Media-Communications

2005 - 2007

Grade: cum laude

Completed a Master of Business Administration with a focus on Marketing & Media-Communications, graduating cum laude. Gained expertise in strategic planning, digital marketing, and project management.