Open to opportunities

Emerson Kadsi

@emersonkadsi

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Specialist in digital strategy, AI-driven marketing, data analysis, and advertising planning.

Brazil

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What I'm looking for

I seek a dynamic role that fosters creativity and growth.

I am a seasoned professional with over 8 years of experience in digital strategy and content planning, having collaborated with major brands like Colgate-Palmolive and Braskem. My career highlights include leading interdisciplinary teams, optimizing campaign performance through data analysis, and coordinating large-scale events such as Rock in Rio and The Town. I specialize in planning Always-On campaigns, managing influencer partnerships, and ensuring strategic alignment to business objectives.

Beyond my expertise in marketing, I am passionate about fitness, running, and cross-cultural learning. I speak Portuguese natively, English fluently at an upper-intermediate level (B2), and have a basic understanding of Spanish. I’m currently pursuing a postgraduate degree in Marketing at the University of São Paulo to deepen my knowledge and stay ahead in the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Planning Analyst

Current

VML

Mar 2022 - Present (4 years 3 months)

Develop and implement content and digital marketing strategies for Colgate-Palmolive brands. Responsible for performance metrics analysis and strategy optimization based on data, ensuring visibility and consistent results.

Digital Marketing Content Strategy Data Analysis Campaign Optimization Performance Metrics Event Management Strategic Planning

Accounts Assistant

Promma Live Marketing

Aug 2020 - Feb 2022 (1 year 6 months)

Worked on strategic planning for digital campaigns and events for companies in the real estate and petrochemical sectors. Managed communication crisis prevention during the pandemic and collaborated with multifunctional teams.

Strategic Planning Campaigns Crisis Management Team Collaboration Event Planning Communication Strategy

Planning Intern

Chama – Publicidade e Comunicação de Alagoas

Jun 2018 - Dec 2019 (1 year 6 months)

Planned and executed digital marketing campaigns focusing on branding and engagement on social media. Utilized data-driven strategies to increase visibility and campaign conversions.

Digital Marketing Social Media Data Driven Campaign Planning Branding

Marketing and Merchandising Intern

PSCOM

Jun 2017 - May 2018 (11 months)

Coordinated live recordings and broadcasts, planned digital strategies, and produced content for social media. Experienced in negotiations with agencies and advertisers.

Broadcasting Digital Strategy Content Production Social Media Negotiation

Marketing Intern

Residência Educação

Oct 2016 - Sep 2017 (11 months)

Responsible for launching educational digital products and implementing digital marketing campaigns focused on acquiring qualified leads. Developed B2B and B2C strategies.

Digital B2B Marketing B2C Marketing Campaign Development Strategy Development

Young Apprentice

Amorim Barreto Engenharia Ltda.

Jul 2014 - Apr 2016 (1 year 9 months)

Provided administrative and financial support, assisting in accounting transactions and invoice entries. Implemented workflow improvements for greater efficiency.

Administrative Support Financial Management Accounting Invoice Management

Education

Degrees, certifications, and relevant coursework

University of São Paulo

Postgraduate in Marketing, Marketing

2023 - 2024

Currently pursuing a postgraduate degree in Marketing, focusing on advanced marketing strategies and practices.

Tiradentes University Center

Bachelor's in Advertising and Publicity, Advertising and Publicity

2016 - 2019

Activities and societies: Media Monitor; Participant in the X19 Experimental Communication Agency.

Completed a Bachelor's degree in Advertising and Publicity, with involvement in media monitoring and participation in the X19 Experimental Communication Agency.