Dandara Freire

Oversaw performance media and marketplace strategy, managing a BRL 4.49M quarterly budget and a team of 4-5. Optimized channel mix, reducing reliance on Google Ads by 9.9% YoY while increasing average order value by 24%.

Managed a portfolio of four accounts and three teams, overseeing 8-9 professionals and a combined BRL 7.2M media budget.

Directed strategic planning, executive presentations, post-buy analysis, performance reporting, and senior client engagement.

Led Cogna's performance media and a 4-person team; for Avon, managed brand, digital, offline, and billing.

Directed a BRL 16.4M integrated Power Stay campaign across 21 media partners, 71 influencers, TV, and product placement.

Managed a BRL 3M campaign integrating Avon and Natura sales representatives, generating 30K+ registrations in three months.

First experience with offline media, managing 3 accounts simultaneously

Coordination of negotiations with media outlets, strategy planning, plan execution, and campaign reporting

Leadership of the media plan for the launch of Skol's RGB line, with strategic action on Jornal Nacional and in a soap opera (double feature on JNAC + Soap Opera III) at the campaign's premiere

Responsible for the entire financial process of digital media for the Vivo account, from invoicing to provisioning, a process that, due to its complexity, gave rise to a specific area within the agency's finance department.

Progression from assistant to analyst, with complete operational mastery: campaign setup on platforms and performance optimization analysis.

Bachelor of Arts in Advertising from Universidade Anhembi Morumbi, completed in 2018.

Participated in the WPP Black Leadership Accelerator program.

Completed the Discovery Networks Blink program.

Holds Google Ads certifications in Display, Video, and Search.

Certified as a Criteo Advertising Professional.

Completed the Client Services program at ESPM.