Rumi Mary Siga

Built the product marketing function from the ground up, developing a scalable framework for positioning, messaging, and go-to-market execution. Collaborated with leadership to align product, sales, and marketing strategies, and engaged directly with customers to understand pain points and use cases.

Conducted market research and competitor analysis to identify trends and customer needs. Developed and executed go-to-market strategies for product launches, collaborating with cross-functional teams to define product positioning and create sales enablement materials.

Planned and strategized communication angles for marketing and social media campaigns. Developed PMM framework and Go-To-Market strategies for clients, collaborating with design and sales teams for personalized outreach.

Planned and strategized communication angles for marketing and social media campaigns. Developed PMM frameworks and Go-To-Market strategies for clients, collaborating with design and sales teams for personalized outreach.

Planned social media and content strategy through competitive research to enhance community engagement. Developed GTM strategy for B2B business for product launches and new features.

Planned social media and content strategy through competitive research to enhance community engagement. Developed GTM strategies for B2B product launches and collaborated with influencers to meet KPIs.

Conducted market research and competitor analysis to understand customer needs. Executed brand awareness and social media campaigns, collaborating with PR agencies and product management for effective positioning.

Conducted market research and competitor analysis to understand customer needs. Prepared social media calendars and executed brand awareness campaigns in collaboration with PR agencies and sales teams.

Analyzed competitors' products and marketing strategies while supporting the marketing and sales teams with collateral for product launches. Responsible for budget allocation and project phase completion.

Supported marketing and sales teams for product launches by contributing to sales and marketing collaterals. Conducted competitor analysis and built relationships with third-party vendors.

Pursued an MBA with a focus on Project Management, emphasizing community building and engagement, and developing skills in relationship building with stakeholders to drive business growth.

Completed a Bachelor of Technology in Civil Engineering, gaining foundational knowledge in engineering principles and practices.

Completed Secondary School Certificate (SSC) with a focus on Science, laying the groundwork for further studies in engineering.

Attended Junior High School, where foundational education was provided, preparing for higher secondary education.