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Rumi Mary Siga

@rumimarysiga

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Experienced Product Marketing Lead focusing on B2B markets.

India

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in product marketing.

I am an experienced Product Marketing Lead with a strong focus on the B2B markets in the US and India. My expertise lies in driving product marketing and community-building initiatives for enterprise SaaS businesses. I have a proven track record of conducting market research, competitor analysis, and customer interviews to gather insights that define product positioning and messaging.

Throughout my career, I have successfully planned and executed go-to-market strategies that drive product adoption and revenue growth. My role involves cross-functional collaboration with product management, sales, and customer success teams to refine user personas and enhance product messaging. I take pride in my ability to create impactful sales enablement materials that empower sales teams to close deals effectively.

My achievements include developing scalable frameworks for product positioning and messaging, resulting in significant increases in inquiries and customer satisfaction scores. I am passionate about building relationships with stakeholders and leveraging customer insights to influence product development and marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Lead

Current

InsightGIG

Jan 2025 - Present (6 months)

Built the product marketing function from the ground up, developing a scalable framework for positioning, messaging, and go-to-market execution. Collaborated with leadership to align product, sales, and marketing strategies, and engaged directly with customers to understand pain points and use cases.

Go To Market Strategy Product Positioning Market Research Sales Enablement Customer Insights Collaboration Messaging Product Management Customer Engagement Competitive Analysis

Product Marketing Manager

EFFICIENTLY

Nov 2021 - Jan 2025 (3 years 2 months)

Conducted market research and competitor analysis to identify trends and customer needs. Developed and executed go-to-market strategies for product launches, collaborating with cross-functional teams to define product positioning and create sales enablement materials.

Market Research Go To Market Strategy Product Positioning Sales Enablement Competitor Analysis Collaboration Messaging Strategy Development

Product Marketing Manager

Velocita

Aug 2021 - Nov 2021 (3 months)

Planned and strategized communication angles for marketing and social media campaigns. Developed PMM framework and Go-To-Market strategies for clients, collaborating with design and sales teams for personalized outreach.

Marketing Strategy Marketing Campaigns Go To Market Strategy Communication Strategy Market Research Sales Enablement Competitive Analysis Customer Engagement Content Strategy

Product Marketing Manager

VELOCITA

Jun 2021 - Nov 2021 (5 months)

Planned and strategized communication angles for marketing and social media campaigns. Developed PMM frameworks and Go-To-Market strategies for clients, collaborating with design and sales teams for personalized outreach.

Marketing Strategy Marketing Campaigns Go To Market Strategy Client Communication Market Research Collaboration Sales Enablement Content Strategy Competitive Analysis Project Management

Marketing Manager

Eazital

Aug 2020 - Aug 2021 (1 year)

Planned social media and content strategy through competitive research to enhance community engagement. Developed GTM strategy for B2B business for product launches and new features.

Social Media Strategy Content Strategy Community Engagement Competitive Research Product Launch Messaging Campaign Execution

Marketing Coordinator

EAZITAL

Aug 2020 - Jun 2021 (10 months)

Planned social media and content strategy through competitive research to enhance community engagement. Developed GTM strategies for B2B product launches and collaborated with influencers to meet KPIs.

Social Media Strategy Community Engagement Competitive Research Content Development Product Messaging Marketing Analysis Campaign Execution

Marketing Intern

REPOS ENERGY

Jan 2020 - Aug 2020 (7 months)

Conducted market research and competitor analysis to understand customer needs. Prepared social media calendars and executed brand awareness campaigns in collaboration with PR agencies and sales teams.

Market Research Social Media Management Brand Awareness Campaign Execution Competitor Analysis Collaboration Content Creation Email Marketing Reporting Customer Insights

Marketing Coordinator

Repos Energy

Jan 2020 - Aug 2020 (7 months)

Conducted market research and competitor analysis to understand customer needs. Executed brand awareness and social media campaigns, collaborating with PR agencies and product management for effective positioning.

Market Research Brand Awareness Marketing Campaigns Product Positioning Email Marketing Campaign Execution Competitive Analysis Content Creation

Marketing Assistant

MAHINDRA LIFESPACES

Jul 2016 - Jan 2020 (3 years 6 months)

Analyzed competitors' products and marketing strategies while supporting the marketing and sales teams with collateral for product launches. Responsible for budget allocation and project phase completion.

Competitor Analysis Marketing Support Product Launch Budget Management Project Coordination Marketing Collateral Relationship Building Communication Team Collaboration Strategic Planning

Marketing Intern

Mahindra Lifespaces

Jul 2016 - Jan 2020 (3 years 6 months)

Supported marketing and sales teams for product launches by contributing to sales and marketing collaterals. Conducted competitor analysis and built relationships with third-party vendors.

Marketing Support Competitor Analysis Marketing Collateral Relationship Building Product Launch Project Management Team Collaboration Communication Data Analysis

Education

Degrees, certifications, and relevant coursework

RICS

MBA, Project Management

2014 - 2016

Pursued an MBA with a focus on Project Management, emphasizing community building and engagement, and developing skills in relationship building with stakeholders to drive business growth.