arun kumar
@arunkumar18
Results-driven Demand Generation Team Lead specializing in B2B lead generation and pipeline acceleration.
IndiaWhat I'm looking for
I am a results-driven Demand Generation Team Lead with over 11 years of experience in B2B sales and marketing, focused on prospecting, pipeline acceleration, and enterprise account growth. I consistently exceed targets and have directly contributed to over a million dollars in revenue while adding multiple enterprise logos.
I lead and mentor teams across regions (North America, Africa, Middle East), running targeted campaigns using marketing automation and LinkedIn prospecting, and collaborating closely with sales, presales and technical teams to convert leads into opportunities. I have deep familiarity with CRM tools like Salesforce, HubSpot and SugarCRM and marketing automation tools such as ReachInbox, ZoomInfo and Seamless.AI.
I combine market research, customer insights and strong communication to create personalized outreach and account-based marketing approaches, improving SQL conversion and long-term client relationships. I am a metrics-driven team player who encourages consistent high performance and timely delivery.
Experience
Work history, roles, and key accomplishments
Team Lead – Demand Generation
Cogniron Technology Solutions
Jan 2025 - Present (8 months)
Lead a team of 5 across North America, Africa and Middle East to run demand-generation campaigns for QA, testing and UI/UX services, generating 40 qualified leads with 6 progressing to opportunity stage and accelerating SQL conversion.
Business Development Team Lead
Qualitest
Mar 2019 - Jun 2024 (5 years 3 months)
Led marketing and business development campaigns, secured 20 new client logos including 6 enterprise accounts and generated over $1M in revenue while mentoring the team to consistently exceed targets.
Senior Business Development Executive
Qualitest
Jul 2016 - Feb 2019 (2 years 7 months)
Executed targeted marketing and BD initiatives to acquire new clients and qualified leads, contributing to continual overachievement of targets and enterprise client additions.
Inside Sales - Business Development
Cigniti Technologies
Jun 2014 - Jul 2016 (2 years 1 month)
Identified and nurtured new client opportunities for QA services, generated 70 leads and added 2 enterprise logos while consistently achieving 100%+ of monthly targets and earning top performer recognition.
Education
Degrees, certifications, and relevant coursework
VMVignana Jyothi Institute of Management
Postgraduate Diploma in Management, Marketing
Postgraduate Diploma in Management with a focus on marketing completed in 2014.
New Netaji Institute of Technology
Bachelor of Technology, Electronics
Bachelor of Technology in Electronics completed in 2012.
Availability
Location
IndiaAuthorized to work in
Job categories
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