Open to opportunities

Junyi Han

@junyihan

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Global marketing supervisor with expertise in social media strategies.

United Kingdom

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What I'm looking for

I am seeking a dynamic role that fosters creativity and data-driven decision-making, with opportunities for professional growth.

I am a dedicated Global Marketing Supervisor with a strong background in social media marketing and content creation. Currently, I manage multiple TikTok international accounts, focusing on the U.S. and Southeast Asian markets. My strategic approach has led to consistent follower increases of over 1,000 monthly per account, showcasing my ability to drive engagement and brand visibility.

In my previous role as a Social Media Marketing Executive, I successfully designed and executed data-driven strategies that resulted in a remarkable ROAS of 8. My efforts contributed to a supplement brand achieving the #1 ranking in the UK's FMCG category on TikTok Shop. I thrive on optimizing content through A/B testing and competitive analysis, ensuring high efficiency in content production and audience engagement.

With a Master's degree in Media, Culture, and Society from the University of Glasgow, I possess a solid academic foundation that complements my practical experience. I am passionate about leveraging analytics and creative storytelling to enhance brand presence and drive results.

Experience

Work history, roles, and key accomplishments

Current

Global Marketing Supervisor

Current

BlueFocus Group

Mar 2025 - Present (3 months)

Operated and grew multiple TikTok international accounts, customising content and growth strategies that led to consistent follower increases. Planned and produced over 60 short-form videos, aligning with platform trends and user preferences to significantly enhance visibility and brand awareness.

Content Strategy Data Analysis A B Testing Social Media Marketing

Social Media Marketing Executive

Yowant Technology Co., Ltd.

Sep 2024 - Present (9 months)

Designed and executed data-driven social media marketing strategies to drive high-intent traffic to TikTok live streams, achieving an ROAS of 8. Successfully facilitated a supplement brand's record-breaking performance on TikTok Shop, achieving the #1 ranking in the UK's FMCG category.

Social Media Marketing A B Testing Competitive Analysis

Producer

Independent Commercial Producer

Feb 2021 - Present (4 years 4 months)

Independently managed commercial video projects, from client brief to delivery. Oversaw budgeting, creative direction, and production quality control across internal and external teams.

Video Production Project Management Budgeting Creative Direction Quality Control Client Management

Content Marketing Intern

Zhejiang Daily Press Group Co., Ltd.

Jul 2020 - Present (4 years 11 months)

Supported arts-focused content planning and social media operations. Leveraged quality content and analytics to drive exposure and audience growth.

Content Planning Social Media Management Content Marketing Analytics Audience Growth

Education

Degrees, certifications, and relevant coursework

University of Glasgow

Master of Science, Media, Culture and Society

Grade: High Merit

Achieved a High Merit grade in the Master of Science program. Completed a 10,000-word thesis analyzing the effects of the UGC (User Generated Content) model on female KOLs' interpretations of fashion information on social media, earning a Distinction grade.

Communication University of Zhejiang

Bachelor of Fine Arts, Film Production

Grade: 3.56

Graduated with a Bachelor of Fine Arts in Film Production. Relevant coursework included Basics of Screenwriting and Communication Studies, demonstrating a strong foundation in film and communication principles.