Lipa User
@lipauser
Creative marketing professional with expertise in multi-channel campaigns.
United KingdomWhat I'm looking for
As a creative and commercially minded marketing professional, I bring over 4 years of experience in delivering high-impact, multi-channel campaigns across various B2C sectors, including travel, events, and media. My passion lies in connecting brands with their audiences through data-led strategies and compelling storytelling. I thrive on bringing fresh, relevant campaign ideas to life, ensuring that each initiative resonates with the target demographic.
In my current role as Social Media Support Manager at Broadway Travel, I have successfully led integrated campaigns across platforms such as TikTok, Instagram, and Meta Ads, significantly increasing engagement and bookings from younger demographics. By launching and scaling our TikTok channel to over 30K followers, I have tapped into a new market of Gen Z, delivering paid campaigns that generated over 20K leads. My ability to collaborate cross-functionally with creative, sales, and product teams has been instrumental in delivering consistent brand experiences and optimizing campaign performance through data analysis.
Experience
Work history, roles, and key accomplishments
Social Media Support Manager
Broadway Travel
Jun 2022 - Present (3 years 2 months)
Led and executed integrated campaigns across TikTok, Instagram, Meta Ads, and email, targeting younger demographics. Launched and scaled TikTok channel to 30K+ followers, driving increased engagement and tapping into a new market of Gen Z.
Continuous Improvement Coordinator
Metro Safety
Jan 2020 - Jan 2022 (2 years)
Supported cross-channel marketing efforts including content development for LinkedIn and internal comms. Created branded digital materials to improve audience engagement and support sales team objectives.
PR & Social Media Intern
Adidas
Jan 2018 - Dec 2020 (2 years 11 months)
Managed Influencer campaign packs for Adidas and gained experienced in brand storytelling, youth culture audience research and digital PR planning.
PR & Social Media Intern
BBC
Jan 2018 - Dec 2020 (2 years 11 months)
Created content for BBC Midlands. Managed Influencer campaign packs and gained experience in brand storytelling, youth culture audience research and digital PR planning.
PR & Social Media Intern
Whistle PR
Jan 2018 - Dec 2020 (2 years 11 months)
Gained experienced in brand storytelling, youth culture audience research and digital PR planning.
Events & Social Media Coordinator
Business Gov Network
Jan 2019 - Dec 2019 (11 months)
Delivered digital marketing for 3+ major events, including live content and post-event campaigns. Increased event engagement by 23% through targeted social media content and scheduling.
Education
Degrees, certifications, and relevant coursework
Birmingham City University
BA (Hons) Fashion Business & Promotion, Fashion Business & Promotion
Grade: 2:1
Activities and societies: Final-year project: Multi-channel campaign for Selfridges & Co.
Completed a final-year project focused on a multi-channel campaign for Selfridges & Co. Studied modules including Global Strategy, Marketing, Social Media, PR, and Events.
Availability
Location
United KingdomAuthorized to work in
Job categories
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