Junyan Tang

As a seasoned Social Media Producer and Marketing Manager, I have over 6 years of experience in bridging global and Chinese markets through effective brand localization and storytelling. My journey began at the University of Westminster, where I earned my Master's in Marketing Communications, followed by a Bachelor's in International Economy and Trade from Beijing Foreign Studies University. This unique educational background has equipped me with a deep understanding of both Western and Eastern market dynamics.

In my role as an Account Manager at Hylink (UK) Digital Solutions, I have successfully led integrated marketing campaigns for renowned clients such as Berkeley Group and Audio Network. My strategic approach combines qualitative and quantitative research to refine brand positioning and develop culturally adaptive content frameworks. Notably, I orchestrated a 5-year brand content strategy for Berkeley Group, resulting in a significant increase in high-net-worth property leads. My ability to manage cross-department collaborations and negotiate partnerships has been instrumental in delivering high-impact campaigns that resonate with diverse audiences.

As an Overseas Operations Manager at Rarely Alike Limited, I focused on identifying differentiation opportunities for Chinese designer brands in the EU and US markets. I successfully established a strong social media presence and e-commerce platforms, growing Instagram followers to over 8,000. My proficiency in data analytics allows me to optimize campaign performance continually, ensuring that my strategies are informed by real-time insights. I am passionate about leveraging cultural insights to create brand relevance and differentiation in today's competitive landscape.