Open to opportunities

Samie Ahmed

@samieahmed

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Dynamic Digital Producer & Socials Manager with 5+ years' experience.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful digital campaigns and engage audiences effectively.

I am a dynamic and hands-on Digital Producer and Socials Manager with over 5 years of experience working with top-tier broadcasters such as Channel 4 and BBC. My expertise lies in delivering social-first branded content, paid media campaigns, and innovative digital formats. I possess a deep understanding of platform behaviors, editorial planning, and audience engagement strategies, which allows me to create bold, insight-led digital campaigns that resonate with audiences.

Throughout my career, I have successfully managed content across various platforms including Instagram, TikTok, Facebook, YouTube, and X (Twitter). I am equally confident in developing long-term content plans and executing rapid-response content. My role as a Social Media Manager and Producer at Channel 4 involved producing and managing editorially strong content that aligned with channel goals and KPIs, while also supporting branded content partnerships.

My experience includes launching and scaling social media accounts, creating engaging video formats, and collaborating with cross-functional teams to ensure brand consistency. I am passionate about leveraging data-driven decision-making to inform platform strategies and optimize campaign performance.

Experience

Work history, roles, and key accomplishments

Social Media Manager and Producer

Channel 4

Feb 2024 - Present (1 year 5 months)

Delivered social-first, editorially strong content for both organic and paid campaigns, aligning with wider channel goals and KPIs. Produced and managed content across Instagram, TikTok, YouTube, and Facebook for shows across E4 and Channel 4.

Social Media Management Content Production Brand Voice

UGC Creator

Oct 2023 - Present (1 year 9 months)

Formulated a video content strategy for relaunching a legacy brand to a new digital audience. Produced on-trend, platform-native content formats, ensuring alignment with audience behaviours and current trends.

Content Strategy Content Production Trend Analysis Relaunches

Social Media Producer

BBC Gladiators

May 2023 - Present (2 years 2 months)

Managed 16 Instagram accounts for show and talent, creating static posts, carousels, and short-form videos to drive audience engagement pre and post-TX. Developed comprehensive social media calendars, ensuring brand consistency and optimising content for maximum visibility.

Social Media Management Content Creation Brand Consistency

Digital Producer

Channel 4

Jul 2020 - Present (5 years)

Launched and scaled a new Instagram account to 310,000+ followers through consistent creative storytelling, Reels production, and strategic content scheduling. Produced engaging video and visual content across Instagram Reels, TikTok, and Facebook, driving strong audience growth and brand awareness.

Digital Production Instagram Growth Video Content Social Media Strategy Cross Functional Collaboration

Social Media Researcher

BBC

Jul 2020 - Present (5 years)

Managed daily social media operations, including posting, monitoring, and community engagement across Instagram, Facebook and Twitter. Created social media assets to support show titles.

Social Operations Community Engagement Content Creation Digital Assets

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University

BA (Hons), Interactive Arts

Grade: 2:1

Studied Interactive Arts, focusing on the intersection of art and technology. Gained practical experience in various digital media forms and creative production.