Open to opportunities

Palak Verma

@palakverma2

Results-driven digital marketing and social media specialist blending paid social, SEO, and analytics for measurable growth.

United Kingdom

Message

What I'm looking for

I’m looking for a fast-paced, cross-functional role where I can run data-led social and digital campaigns, turn weekly KPIs into strategy, and keep improving engagement and conversions. I want to apply my MBA mindset to grow brands through content, SEO, and community.

I’m a results-driven Digital Marketing & Social Media Specialist with 3+ years of experience designing and executing data-led campaigns across Meta, Instagram, TikTok, and LinkedIn. I bring strategic marketing acumen from hands-on content and performance work, and I’m currently pursuing an MBA in Global Business.

In my current role as a Social Media & Communications Officer, I lead end-to-end content production for Instagram and TikTok—planning, filming, and editing short-form videos aligned with platform trends and campaign goals. I also manage organic social strategy across Instagram and LinkedIn, strengthening brand presence through consistent publishing workflows and community engagement.

I’m known for turning insights into action: I analyze weekly KPIs (reach, engagement, conversions) and translate data into improvements to content strategy. Previously, I grew engagement by 30% and follower base by 20% within 12 months through targeted content scheduling and performance analysis.

I also support cross-channel growth by developing and optimizing website content using WordPress CMS, executing influencer collaborations and UGC campaigns, and building targeted email marketing campaigns with Mailchimp. I enjoy fast-paced, cross-functional environments where creative execution and analytics work together.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Communications Officer

Current

Ak`and´a Productions

Feb 2026 - Present (4 months)

Led end-to-end content production for Instagram and TikTok, planning, filming, and editing short-form videos aligned with platform trends and campaign goals. Managed organic social strategy across Instagram and LinkedIn and optimized website content in WordPress while translating weekly KPI insights into content improvements.

Instagram TikTok Content Production Social Media Strategy WordPress CMS KPI Analysis Community Engagement Video Editing

Marketing Intern

Bang Curry

Jun 2025 - Aug 2025 (2 months)

Created and managed content across Instagram, Facebook, and TikTok to drive measurable gains in engagement and reach using targeted posting schedules. Ran influencer collaborations and UGC campaigns and built email marketing campaigns in Mailchimp to improve traffic and conversion rates.

Instagram Facebook TikTok Content Scheduling Influencer Marketing Mailchimp Email Marketing

Jr. Social Media Manager

SheThePeople.TV

Feb 2024 - Jan 2025 (11 months)

Developed and executed social media marketing strategies that increased engagement by 30% and grew the follower base by 20% within 12 months. Managed end-to-end platform operations including content ideation, calendar management, performance analysis, and reporting.

Social Media Strategy Content Planning Performance Analysis Analytics Reporting Community Management Instagram LinkedIn TikTok

Social Media Coordinator

POPxo (Good Glamm Group)

Jun 2023 - Feb 2024 (8 months)

Ideated and executed multi-format content (Reels, Carousels, Stories) across social platforms to ensure brand consistency and timely publishing. Tracked performance metrics, managed ORM through comments and DMs, and coordinated PR events and cross-channel marketing campaigns while maintaining monthly social calendars.

Reels Performance Metrics ORM Community Management Cross Channel Marketing

Social Media Marketing Intern

POPxo (Good Glamm Group)

Sep 2021 - Mar 2023 (1 year 6 months)

Managed official social media accounts across Instagram, Facebook, Pinterest, and short-video platforms (MOJ), creating daily content and supporting growth initiatives. Authored and published articles on WordPress, created Google Web Stories for the MyGlamm brand, and maintained brand campaign inventory.