Open to opportunities

Annabel Wigley

@annabelwigley

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Digital Marketing Manager and content creator delivering performance, creative, and data-driven campaigns.

United Kingdom

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What I'm looking for

I’m looking for a role where I can own social, email, and performance marketing end-to-end—creating standout content and optimising campaigns with analytics and A/B testing. I want a team that values creativity, clarity, and measurable results.

I’m a Digital Marketing Manager and content creator who blends creative production with performance marketing. Currently, I manage UK and EU social media scheduling, live posting, and blog editing for a Top 3 Gaming client (NDA discretion), while constructing and publishing content for live global events and organising the social media calendar for two territories.

Previously, I supported brand growth through email marketing (including Klaviyo), website editing, and graphic design for product catalogues, plus photo and video content creation for TikTok posts. I’ve also led social content and campaign support—growing TikTok from 50 followers to 42.6K and Instagram from 38K to 42.8K, driving the highest engagement to date for one brand, and achieving a best-performing piece with 134K views for a plant-based food brand.

I focus on campaign optimisation through analytics, A/B testing, and data-driven campaign management, with paid advertising across Meta, Google Ads, and TikTok. Whether I’m building ad creatives, scheduling daily content, improving SEO-focused marketing, or coordinating influencer outreach, I bring strong attention to detail, organisation, communication, and project management to every campaign.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Hlagoon Studios

Oct 2024 - Present (1 year 9 months)

Managed UK and EU social media scheduling, live posting, and blog editing for a Top 3 gaming client (NDA discretion). Built social media calendars for two territories and handled publishing for live global events.

Social Media Management Content Scheduling Live Blogging Editing Content Publishing Photography Videography Video Editing E commerce Marketing Campaign Optimization Performance Marketing Analytics A B Testing Meta Ads Google Ads Project Management

Digital Marketing Assistant

Skin Bunny

Jan 2024 - Apr 2024 (3 months)

Supported email marketing and edited websites, alongside creating graphic design assets for product catalogues. Produced photo and video content for TikTok posts.

Email Marketing Website Editing Graphic Design TikTok

Marketing Assistant

Green Bay

Feb 2022 - Jul 2023 (1 year 5 months)

Created and managed brand content across Instagram, TikTok, Facebook, Twitter, and LinkedIn, including daily scheduling and posting. Drove audience growth, including TikTok growth from 50 followers to 42.6K and increased Instagram following from 38K to 42.8K.

Social Media Content Creation TikTok Instagram Facebook Twitter LinkedIn Content Scheduling Community Engagement

Social Media Content Creator

Seabloom Food

Oct 2022 - Jun 2023 (8 months)

Created recipes and produced social media content including videography, influencer outreach, and graphic design with post-production. Contributed to the brand’s highest-engagement content (134K views).

Videography Graphic Design Post production Social Media Content Creation

Business Management & Marketing

Coco Confectionery

Aug 2017 - Jan 2021 (3 years 5 months)

Implemented marketing strategies using Facebook and Instagram to translate activity into in-store and online sales. Managed day-to-day business operations and customer service while working with influencers to drive sales.

Business Management Marketing Facebook Instagram Influencer Marketing Customer Service Content Creation Sales Enablement

Education

Degrees, certifications, and relevant coursework

Cirencester College

OCR Level 3 Cambridge Technical Diploma in Media Production, Media Production

2024 -

Grade: 3 x Distinction

Completed an OCR Level 3 Cambridge Technical diploma in Media Production, creating photo and video content for TikTok posts and achieving 3 Distinctions.