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Liz Larraga

@lizlarraga

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Goal-driven marketing specialist with expertise in digital marketing.

Mexico

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing skills and creativity to drive impactful campaigns and foster brand growth.

I am a dedicated Marketing Specialist with a strong focus on digital marketing and social media management. My experience spans various roles where I have successfully developed and executed strategic campaigns that enhance brand awareness and generate leads. At Citius AG, I achieved a remarkable 300% increase in followers on LinkedIn within two years, showcasing my ability to drive engagement and build a strong online presence.

Previously, as a Marketing Coordinator at Greenlux, I implemented Google Ads and Meta Ads, resulting in a 20% increase in sales. My skills in content creation and analytics tools have enabled me to optimize marketing performance effectively. I am adept at utilizing design software to create compelling promotional materials and ensure branding consistency across all communications.

With a degree in Audiovisual Languages and additional training in SEO and Inbound Marketing, I bring a well-rounded skill set to the table. I am passionate about leveraging my expertise to help organizations achieve their marketing goals and connect with their target audiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing

Current

Citius AG

Feb 2023 - Present (2 years 4 months)

• B2B marketing for corporate real estate
• 300% increased followers on LinkedIn in 2 years
• Design and implement social media and mailing strategic content
• Create and edit video, photography, presentations, and promotional materials
• Ensure branding consistency across all company communications

Digital Marketing Social Media Management Content Creation Campaign Strategy Design Software Brand Awareness Video Editing Photography

Marketing Coordinator

Greenlux

Nov 2020 - Jan 2023 (2 years 2 months)

• Implemented Google Ads, Meta Ads, and traditional media to generate leads, resulting in 20% increase in sales
• Developed and executed marketing campaigns, managing the entire process from ideation to performance analysis
• Created and optimized mailing and social media content to increase audience engagement

Google Ads Meta Ads Marketing Campaigns Performance Analysis Lead Generation Email Marketing HubSpot Adobe Photoshop

Social Media Manager

Porciento

Apr 2019 - Aug 2020 (1 year 4 months)

• Developed and executed social media strategies, overseeing content scheduling for Instagram & Facebook, for a diverse clientele
• Engaged with the community and created monthly social media reports
• Implemented Meta Ads, LinkedIn Ads campaigns, tracked performance, and adjusted strategies accordingly, driving increased sales and client engagement

Social Media Strategy Community Engagement Performance Tracking Meta Ads LinkedIn Ads Sales Growth Reporting Client Engagement Buffer

Community Manager & Customer Service

Acapella

Dec 2017 - Mar 2019 (1 year 3 months)

• Managed client communication and order tracking to enhance online store efficiency and influencer partnerships, including PR product dispatch and databases
• Optimized efficiency between online store fulfillment and customer service
• Deliver customer feedback to improve efficiency

Social Media Social Media Marketing Community Management Shopify Influencer Marketing