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Amador Zarate

@amadorzarate

I craft social media and digital marketing strategies that grow engagement, retention, and measurable campaign performance.

Mexico

Message

What I'm looking for

I’m looking to run multi-channel social and digital campaigns end-to-end—building strategy, content, and analytics workflows that improve engagement, retention, and efficiency.

I redesigned Universidad Siglo XXI’s Instagram, Facebook, and YouTube visual identity to lift audience engagement by +20% and improve retention by +25% with motion graphics. I also managed content calendars for 12 concurrent campaigns and built an asset library that accelerated production by 30%.

As a Marketing Operations & Analytics Assistant, I built KPI dashboards that improved campaign efficiency by 15% across 5+ departments and increased data accuracy by 20%. Freelance, I led social growth for a Spanish-language gaming brand and drove 97K+ views plus 760 new followers in 48 hours.

Experience

Work history, roles, and key accomplishments

Social Media & Design Coordinator

Universidad Siglo XXI

Nov 2023 - Jun 2024 (7 months)

Increased audience engagement by 20% through visual identity redesign across Instagram, Facebook, and YouTube. Managed content calendars for 12 concurrent campaigns and built an asset library that accelerated production by 30%.

Social Media Strategy Content Marketing Community Management Graphic Design Motion Graphics Instagram Facebook YouTube Visual Content Calendar

Marketing Operations & Analytics Assistant

Universidad Siglo XXI

Oct 2023 - May 2024 (7 months)

Developed KPI dashboards that improved campaign efficiency by 15% across multiple departments. Streamlined workflows and database systems to enable faster multi-channel campaign execution.

Marketing Analytics KPI Reporting Campaign Management Workflow Optimization

Digital Marketing Strategist

Apapacho México IAP

Developed full digital strategy for a healthcare campaign, achieving 18% cost efficiency. Built donor acquisition messaging and storytelling for a child welfare nonprofit.

Digital Strategy Campaign Management Donor Acquisition Storytelling Efficiency

Social Media Growth Strategist

AWEWE

Developed full social media strategy for a Spanish-language gaming brand, achieving 97K+ views, 760 new followers in 48 hours, and 80K+ monthly Instagram impressions.

Social Media Strategy TikTok Instagram YouTube Organic Growth Community Management

Brand & Visual Identity Designer

Photography Studio

Delivered 360° brand development including logo, packaging, and brand guidelines. Created photorealistic 3D mockups that helped the client secure 3 new commercial partnerships.

Brand Development Logo Design Packaging Design Brand Guidelines