Open to opportunities

Paola Ramirez

@paolaramirez

Message

Business and digital marketing professional with a passion for impactful strategies.

Mexico

Message

What I'm looking for

I am looking for opportunities that allow me to grow creatively and strategically in digital marketing, within a collaborative and innovative team environment.

As a Business and Digital Marketing professional, I have developed and implemented strategies to enhance the digital presence of brands like Sierra Madre Café and Floterra. My role involves content planning, creation, and editing, where I identify trends to grow community engagement and maximize advertising conversions. I thrive in dynamic environments, and my experiences across various countries have enriched my perspective in this field.

Currently, I serve as a Community Manager, overseeing social media strategies that engage audiences and enhance brand visibility. My creativity and proactive mindset drive me to consistently deliver results, whether through influencer collaborations or managing advertising campaigns on platforms like Meta Ads and TikTok. I am dedicated to growing in the digital marketing space and making a meaningful impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing, Advertising, and Social Media Coordinator

Current

Sierra Madre Café and Floterra

Jan 2025 - Present (6 months)

Developed and implemented strategies to strengthen the digital presence of Sierra Madre Café and Floterra. Handled content planning, creation, and editing, identifying trends to grow the community.

Digital Marketing Content Creation Social Media Management Influencer Marketing Trend Analysis Community Engagement

Current

Community Manager

Current

Unknown

Jan 2024 - Present (1 year 6 months)

Oversaw the brand's social media presence, engaged with the community, and created compelling content. Monitored conversations and metrics to enhance brand visibility and engagement online.

Community Management Social Media Strategy Content Creation Performance Monitoring Digital Communication

Creative in Digital Marketing and Influencer Marketing

Dinametra

Jan 2024 - Present (1 year 6 months)

Worked on content planning for various clients and managed collaborations with influencers and content creators (UGC). Developed scripts, designed visual materials, and conducted benchmark analysis.

Digital Marketing Influencer Marketing Content Planning Visual Design Meta Ads TikTok Advertising Keyword Research

Experience Creator in Digital Spaces

Ecken

Jan 2023 - Present (2 years 6 months)

Responsible for the design, programming, and logistics of virtual tours for the real estate sector. Developed content for Instagram and LinkedIn, wrote copy, and performed editing in Photoshop.

Content Development Copywriting Photoshop Brand Identity Marketing Analysis

Photography Class Digital Content Creator

Punto Novia

Mar 2022 - Present (3 years 4 months)

Created high-quality content, improving creativity and client communication. Tracked trends, boosted engagement, and grew the page’s audience.

Content Creation Client Communication Audience Growth Photography Digital Content Creation

Education

Degrees, certifications, and relevant coursework

Instituto Tecnológico de Estudios Superiores de Occidente (ITESO)

Bachelor's Degree, Business and Digital Marketing

Currently pursuing a Bachelor's Degree in Business and Digital Marketing. This program focuses on developing skills in marketing strategies, digital presence, content creation, and advertising campaigns.

Instituto Tecnológico de Estudios Superiores de Occidente (ITESO)

Certification, Photography and Digital Content Creation

2022 - 2022

Completed a photography class and digital content creator course at ITESO. This enhanced skills in creating high-quality visual content and improving client communication.

Hubspot

Certification, Inbound Marketing

Obtained a Hubspot Inbound Certification, demonstrating proficiency in inbound marketing methodologies. This certification covers attracting, engaging, and delighting customers.

Vandegrift School

Language Proficiency, English Language

Achieved language proficiency in English with a TOEFL certification. Additionally, improved English skills during one year of studies at Vandegrift School in Austin, TX.