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juan cruz

@juancruz4

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Growth marketer at TURIT who built an end-to-end acquisition system and generated US$960K+ in GMV.

Colombia

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At TURIT, I led growth and marketing across B2C and B2B channels as the business evolved from an agency into a medical marketplace and private healthcare platform. I built an end-to-end acquisition system connecting Meta Ads, landing pages, CRM, WhatsApp, and sales.

At TURIT, I also designed automated customer journeys for qualification, nurturing, and follow-up using GoHighLevel, WhatsApp, and AI. The platform achieved US$960K+ in GMV and reached 140+ paying patients.

At SHEFY, I helped launch and scale four virtual restaurant brands, supporting expansion to 36 locations across Bogotá, Medellín, and Cali. I also built e-commerce and digital ordering systems and worked on partnerships with Rappi, iFood, and Didi Food.

At CUOCO, I led customer and supplier acquisition and built the company's first e-commerce operation with WordPress and WooCommerce. Earlier, I co-founded B&T PIZZERIA, where 50,000+ pizzas were sold during the business's operation.

Experience

Work history, roles, and key accomplishments

Co-Founder · Growth & Marketing

Turit

Mar 2023 - Sep 2026 (3 years 6 months)

Co-founded and led growth and marketing for a private healthcare platform, evolving from an agency to a marketplace and B2B model. Built acquisition funnels, CRM automation, and AI-driven content, achieving over US$960K in GMV and 140+ paying patients.

Meta Ads Landing Pages CRM GoHighLevel WhatsApp AI Content Creation Marketing Automation Lead Generation Conversion Rate Optimization B2B B2C No Code Low Code AI assisted Development

Sales & Marketing Specialist

Vieci

Jul 2022 - Mar 2023 (8 months)

Led sales and marketing initiatives for a B2B company, focusing on acquiring companies and healthcare organizations. Developed commercial strategies, managed lead generation, and supported digital marketing and communication initiatives.

Sales Marketing Lead Generation Customer Acquisition Digital Marketing Commercial Strategy

Early Employee · Growth & Expansion

Shefy

Jan 2021 - Jun 2022 (1 year 5 months)

Joined a restaurant technology startup during its early stage, helping build systems to scale the business. Led growth, operations, and marketing, launching 4 virtual brands and expanding to 36 locations across three cities.

Growth Operations Marketing Ecommerce Partnerships Rappi iFood Didi Food Process Standardization

Growth & Marketing Lead

Cuoco

May 2018 - May 2020 (2 years)

Led growth and marketing for a food-tech marketplace, designing acquisition processes for customers and suppliers. Built the company's first e-commerce operation using WordPress and WooCommerce, selling to 45+ companies and reaching 150 corporate lunches per day.

Growth Marketing Customer Acquisition Supply Acquisition Ecommerce WordPress WooCommerce B2B Sales Partnerships

Co-Founder & CEO

B&T Pizzeria

Jun 2016 - Jan 2018 (1 year 7 months)

Co-founded and led a fast-casual pizza concept, managing brand, marketing, product, sales, and operations. Built a build-your-own pizza experience, grew to two locations, and sold over 50,000 pizzas during the business operation.

entrepreneurship Brand Development Marketing Social Media Customer Experience Operations Management Partnerships