At Axxon, I took over inbound marketing and CRM for a B2B fleet telematics SaaS company, bringing paid media in-house and managing demand generation across Colombia and the Caribbean. I doubled inbound pipeline and cut the cost per qualified lead in half.
At Scala Growth Partners, I managed growth and performance marketing accounts for startups and B2B companies. I built automated lead-nurturing workflows and HubSpot CRM processes, working with sales teams to improve lead quality and pipeline growth.
As Head of Growth at Inter Rapidísimo, I led digital acquisition and conversion rate optimization initiatives across a high-traffic website. At Beu Creators, I developed and optimized acquisition strategies that improved funnel performance, increased user acquisition, and reduced customer acquisition cost.
