Javier Mendoza
@javiermendoza
I help brands grow profitably with Local SEO, organic growth, and data-driven conversion.
ColombiaWhat I'm looking for
I’m an SEO & Digital Growth Strategist specializing in Foodtech, Retail, and B2B ecosystems, with a degree in Digital Advertising and Marketing. I focus on Local SEO architecture, organic growth, omnichannel conversion, and data analysis to maximize ROI—often building profitable inbound channels from scratch with zero ad spend.
In my freelance work in Colombia, I designed and implemented Local SEO strategies that increased weekly sales by 78% (from 55 to 98 units) and scaled organic order retention from 149 to over 240 monthly orders in the Rappi ecosystem. I also connect Google Business Profile with WhatsApp Business to generate qualified leads, and I run SEO audits and transmedia content calendars to improve organic reach and demand peak alignment.
Experience
Work history, roles, and key accomplishments
Local SEO & Organic Growth
Freelance
Jun 2025 - Present (10 months)
Built a Local SEO strategy from scratch, increasing weekly sales by 78% (55 to 98 units) over 21 weeks and scaling organic orders from 149 to 240 monthly on delivery platforms. Developed an omnichannel inbound ecosystem linking Google Business Profile with WhatsApp Business and improved Instagram SEO performance (24% more profile visits in 3 months, +70% organic reach).
Local SEO & Growth Strategist
Freelance
Jun 2025 - Present (10 months)
Built a Local SEO strategy from scratch, increasing weekly sales by 78% (55 to 98 units) over 21 weeks. Scaled organic orders in the Rappi ecosystem from 149 to 240 monthly orders and generated 0–25 qualified monthly leads via a Google Business Profile to WhatsApp Business omnichannel flow with zero paid ads.
Built Power BI dashboards to monitor operational KPIs and enable 100% data-driven decision-making. Managed bilingual (B1) corporate account communication and collaborated cross-functionally to design strategic learning content for operational scalability.
Education
Degrees, certifications, and relevant coursework
Institución Universitaria Digital de Antioquia
Bachelor of Arts, Digital Advertising and Marketing
2025 -
B.A. in Digital Advertising and Marketing from Institución Universitaria Digital de Antioquia in Colombia (started February 2025).
Availability
Location
ColombiaAuthorized to work in
Job categories
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