juan camilo pineda guerrero
@juancamilopinedaguer
I’m a senior growth marketer specializing in lead generation through performance ads, funnels, and automation.
United StatesWhat I'm looking for
I lead marketing strategy focused on generating qualified leads through high-converting funnels, paid media, and SEO. I run Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads campaigns daily, optimizing for CPL and lead quality while keeping pacing and strategy on point. I also build and launch landing pages, forms, and automated follow-ups to tighten the full customer journey.
As a Marketing Supervisor and Academy Coach, I’ve managed 18-person teams and coordinated multi-client operations, overseeing full ad operations, creative supervision, and performance strategy across Meta, Google, TikTok, LinkedIn, and Pinterest Ads. I’m KPI-driven—leveraging ROAS, CPA, CPL, AOV, LTV, MER, and real-time problem-solving to protect results on red-flag accounts. I direct training, onboarding, and ongoing client communication to raise standards and execution speed.
My approach is grounded in tracking and automation, using tools like Google Tag Manager, Meta Pixel, CAPI integrations, and Looker/Looker Studio dashboards with Portfolio Metrics for data-driven decisions. I integrate AI into ad creative and workflows—using AI ad creative tools (Nano Banana, Heygen, custom GPTs, Gems) and automation (Make.com, Zapier, Go High Level) to scale output without sacrificing performance. I’m also hands-on with email and CRM growth, including Klaviyo and Mailchimp segmentation and A/B testing.
Experience
Work history, roles, and key accomplishments
Growth Marketer (AI)
Great Marketing AI
Nov 2024 - Present (1 year 7 months)
Led high-converting lead generation using daily Meta, Google, LinkedIn, and TikTok ad operations optimized for CPL and lead quality, managing $500K/month ad budgets. Built landing pages and automated follow-ups in Go High Level, using GTM and Stape.io tracking and AI-assisted ad creative and workflow automation.
Marketing Supervisor & Coach
Agencia Los Navegantes
Jun 2024 - Nov 2024 (5 months)
Supervised ad operations and creative strategy across Meta, Google, TikTok, LinkedIn, and Pinterest for 42+ clients with $400K/month spend. Managed a team of 18 (media buyers, designers, KAMs), delivered weekly performance reporting, and trained junior marketers as an Academy Coach.
Advertiser Media Buyer
Charles Milander
Jun 2022 - Aug 2023 (1 year 2 months)
Developed email marketing strategy and automation using Klaviyo and Mailchimp, writing high-converting sequences with segmentation and A/B testing. Aligned email campaigns with Meta and Google Ads efforts to improve lead generation and retention outcomes.
Digital Marketing Specialist
Ingenuity and Solutions
Nov 2021 - May 2022 (6 months)
Produced performance-focused ad copy and managed CRM integrations for Meta and Google Search campaigns to ensure real-time follow-up flows. Connected lead forms to HubSpot and Kommo and coordinated workflows using ClickUp, while creating landing copy tailored to audience segments.
Education
Degrees, certifications, and relevant coursework
Universidad el Bosque
Diploma Program, Marketing and Digital Transformation
Diploma program covering digital tools, marketing automation, and innovation strategies to support business transformation.
Universidad de la Sabana
Business Administration (Core training), Business Administration
Core training in business strategy, finance, marketing, and team leadership, with an emphasis on decision-making and organizational growth.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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