Open to opportunities

Abel Baruwa

@abelbaruwa

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Performance marketing leader turning AI and paid media into revenue for online businesses.

United States

Message

What I'm looking for

I want to help online businesses stop gambling on marketing by building AI-optimized paid media, email systems, and conversion funnels that turn campaigns into measurable revenue—using testing, automation, and performance reporting.

I turn AI, content, and ads into revenue for online businesses by building systems that find where growth breaks. I’m driven by measurable outcomes—new users, sign-ups, ROAS, and conversion rate gains—backed by testing and performance reporting.

In senior performance marketing consulting roles, I’ve led growth strategy with Google, LinkedIn, and Facebook, managing ad budgets and using audience segmentation to improve relevance across paid channels. I re-engineer lead funnels and run A/B tests across landing pages and creatives, scaling what works and cutting what doesn’t.

As a marketing leader and advisor, I’ve helped brands translate complex offerings into clear, high-trust messaging that converts. I’ve designed marketing automation systems for retention and post-purchase engagement, and I’ve supported integrated marketing implementations across multiple channels to improve user acquisition efficiency.

I’ve also built and led teams—co-founding an agency, acquiring clients, and producing multi-channel campaigns combining SEO, social media, and paid advertising. Whether it’s creative testing, email conversion optimization, or performance analytics, my approach is consistent: stop guessing, optimize the system, and make marketing pay.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Consultant

Current

NuScienta

Mar 2026 - Present (3 months)

Led growth strategy managing a $85K monthly ad budget across Google, LinkedIn, and Facebook, achieving 2.8x ROAS. Re-engineered the lead funnel to lift conversion rate from 2.1% to 6.4%, generating 400+ monthly course signups.

Google Ads LinkedIn Ads Facebook Ads ROAS Conversion Rate Optimization A B Testing PPC Campaign Management

Current

Senior Marketing Advisory Consultant

Current

Data Products LLC

Dec 2025 - Present (6 months)

Developed a Problem-Solution brand voice strategy that increased brand trust scores by 42% among enterprise clients within 60 days. Advised integrated marketing system implementation and improved inbound enterprise leads by 23%.

Marketing Advisory Systems Implementation Enterprise Marketing Performance Consulting

Advertising Strategist

Copy.ai

Oct 2022 - Dec 2022 (2 months)

Executed Q4 paid social campaigns with a $120K budget, increasing new user signups by 60% (18,500 to 29,600) in a single quarter. Improved CPA by 34% and increased campaign ROI from 2.1x to 4.3x through data-driven creative and testing.

Paid Social Advertising Facebook Ads Instagram Ads LinkedIn Ads PPC Campaign Management CPA Optimization Creative Testing Landing Page Optimization ROI Optimization

Email Campaign Manager

Systeme.io

Aug 2022 - Oct 2022 (2 months)

Acquired 110,000+ new users by optimizing email sequences and segmented targeting. Increased email-to-signup conversion by 41% and raised email engagement from 12% to 23% through A/B testing of subject lines, CTAs, and landing pages.

Email Marketing Marketing Automation User Segmentation A B Testing Behavioral Targeting Lead Nurturing performance reporting

Social Media Marketing Manager

Semrush

Jun 2022 - Aug 2022 (2 months)

Managed 8 PPC campaigns with a $45K monthly budget, reducing cost-per-lead by 15%. Improved branded content visibility by aligning SEO to search intent (up 42% organic traffic) and increased Quality Score from 6.8 to 8.4.

PPC Campaign Management Keyword Research Competitive Analysis Quality Score Optimization Content Alignment Data Analysis performance reporting

Social Media Marketing Manager

vidIQ

Mar 2022 - May 2022 (2 months)

Launched AI-driven ad strategies across YouTube and TikTok, increasing average engagement by 35%. Ran performance campaigns generating 2.3M impressions and 4,200 creator signups, improving conversion rate from 4.1% to 7.6%.

YouTube Ads Audience Targeting Conversion Rate Optimization performance reporting