Joyce Roxanne

Key responsibilities:
• Drive the planning, development and implementation strategies for APAC and EMEA, and ensure proper execution across all media channels
• Manage the implementation of brand and tactical advertising
• Responsible for acquisition and management of

Key responsibilities:
• Plan and execute marketing and advertising campaigns
• Write content for email and digital collaterals, videos, agency briefs, internal stakeholder communications and events
• Craft content for print media including billboards, posters
• Draft,

Media Relations and Publication
Key responsibilities:
• Manage public relations by liaising and actively engaging with the media
• Handle media requests and queries
• Execute marketing, corporate communication and media relations activities
• Work with cross functional teams to provide high quality content
• Proactively source and curate stories for external and internal audiences
• Provide cou

Management of Module Registration Systems and Processes
Key responsibilities:
• Ensure that proper infrastructure has been set up for the smooth running of module registration
• Conduct Data Preparation with faculty and departments
• Ensure that system settings are correct and configurations are updated with respect to new/revised curriculum policies
• Ensure that students are informed of details

Media Relations and Publications
• Plan and co-ordinate on the production of digital corporate newsletters
• Prepare seasonal media pitches
• Support Media Relations Team in daily media monitoring and reporting
• In charge of creating engaging text, image and video content in Social Media
• Design posts to sustain readers’ curiosity and creating buzz around health related issues

• Engage in sports marketing and PR and to help raise and sustain sports clubs to partners and sponsors
• Operate and ensure smooth running of various sports clubs and facilities
• Support sporting events and coordinate with third party vendors and managing photography and videography assets
• Work closely with the sports and social convenors as well as various sports co-ordinators an