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Aisyah Begum

@aisyahbegum

Content marketing leader at GFTN who delivered SGD 5.5M for Singapore FinTech Festival 2025 and grew social channels 53% year over year.

Singapore

Message

At Global Finance & Technology Network (GFTN), I shaped content for financial regulators, central bankers and global media on AI governance, digital assets and CBDCs. I led a combined content and creative team of 10 and delivered the Singapore FinTech Festival 2025 target of SGD 5.5M, with over 70,000 attendees.

Before GFTN, I led content strategy and teams at B2B agencies, creating work for brands including Grab, Microsoft, Google Cloud, Visa and FedEx. I’ve built audience-led campaigns across channels, including AI-assisted editorial workflows, a newsletter that reached 17,000+ people, and content that generated SGD 447,300 in eDM-attributed revenue.

Experience

Work history, roles, and key accomplishments

Head of Content / Senior Content Marketing Manager

Global Finance & Technology Network

Feb 2024 - Jul 2026 (2 years 5 months)

Led a combined content and creative team of 10, directing video, print, digital and social production end to end. Developed and governed brand content strategy, ghostwrote for C-suite, and delivered SGD 5.5M revenue target with 70,000+ attendees at Singapore FinTech Festival 2025.

Head of Content / Content Marketing Manager APJ

McCorkell Group

Mar 2022 - Feb 2024 (1 year 11 months)

Led integrated brand campaigns and content marketing for FedEx's Small Business Center, including thought-leadership assets and social strategy. Managed a content team of 8 and reported directly to the CEO, driving strategic leadership across diverse clients.

Content Strategy Brand Campaigns Social Listening Brandwatch Adobe Experience Manager ABM Lead Generation Team Leadership Editorial Review Client Management Stakeholder Engagement Translation Quality Customer Journey Mapping CX and Design

Senior Content Strategist

MOI

Jun 2021 - Mar 2022 (9 months)

Led content strategy across all clients and channels, developing narratives and approaches for video, blogs, infographics, and eDMs. Managed a team of writers and reported to the APAC Regional Strategy Director.

Content Strategy Editorial Calendar Social Media Data Analysis Team Management Creative Briefs Events Experience Process Improvement

Content Strategist (APAC)

MOI

Aug 2020 - Jun 2021 (10 months)

Created and managed content strategy for all clients and channels, including video, blogs, infographics, and eDMs. Researched customer challenges and developed content direction to maximize reach and conversion.

Content Strategy Editorial Calendar Social Media Data Analysis Team Management Creative Briefs Events Experience Process Improvement

Chief Copywriter

MOI

Jan 2017 - Aug 2020 (3 years 7 months)

Led and managed content output across all clients and channels, including video, blogs, infographics, and eDMs. Collaborated with Digital, Strategy, and Design teams to deliver data-driven creatives for award-winning campaigns.

Copywriting Content Strategy Social Listening UX Writing Chatbot Content Management Events Experience Process Improvement Client Services

Digital Content Creator / Copywriter

LIQVD ASIA

Jan 2017 - Dec 2017 (11 months)

Generated content for videos, articles, and digital platforms to grow clients' digital footprint. Managed and improved organic search performance and grew leads through calls-to-action and landing pages.

Content Creation Copywriting SEO Lead Generation Landing Pages Calls To Action Digital Marketing

B2B Content Services Executive

Ying Communications

Jan 2014 - Dec 2017 (3 years 11 months)

Created and delivered B2B tech and IT marketing content across print and digital platforms. Produced webinar content, managed editorial calendars, and tracked social media ROI.

Content Creation Copywriting Webinar Production Editorial Calendar SEO Social Media Management LinkedIn Analytics Project Management

Management Support Officer, Passport Department

Immigration and Checkpoints Authority

Jan 2011 - Dec 2014 (3 years 11 months)

Performed counter duty involving passport issuance and verification of official documents. Participated in quality control of passport photos and worked in a team for alternate site collection.

Customer Service Document Verification Quality Control Teamwork