Jemimah Jafferdeen

Collaborated with cross-functional teams to craft compelling copy and key messaging for marketing campaigns, ensuring alignment with production goals for event promotions. Managed campaign collateral development in coordination with the Center of Excellence, designers, and marketing agencies, delivering high-quality materials on schedule while navigating multiple time zones.

Executed online campaigns across social media and e-commerce platforms, managing the brand's Instagram/Facebook account with daily posts and paid advertisements. Shot and edited a minimum of 5 images/2 videos per week for UI/UX, and created content for digital marketing such as posters and flyers.

Collaborated daily with the production team to gather copy and key talking points for marketing campaigns and coordinated with the Center of Excellence and designers for campaign collaterals. Created tailored social media content using Canva for effective show promotion on LinkedIn and ensured event websites were continuously updated.

Created compelling copy related to Crypto and DeFi for the company's website and social media platforms, collaborating with colleagues to increase engagement and brainstorm new strategies. Proofread and edited content to ensure high quality.

Successfully promoted the app to various customers in retail outlets, convincing them to sign up and running through app usage and benefits. Swiftly answered multiple questions about the app and company to curious customers.

Studied a Bachelor of Communication with a specialization in Journalism and Strategic Communication. Key modules included Communication Research, Digital Media, Media Law and Ethics, and Digital Newsroom. Gained expertise in Campaign Management, Web Analytics, and Content Creation.

Completed a Diploma in Mass Communication, covering core principles of journalism and ethics. Gained foundational knowledge in marketing principles, advertising, and public relations. Explored the impact of social and new media.