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Joseph KalinaJK
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Joseph Kalina

@josephkalina

GTM leader at Capsule AI who built the AI product’s go-to-market system, producing over 90% of account signups and revenue.

United States
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At Capsule AI, I built the go-to-market engine for an AI web application, spanning positioning, acquisition, payments, and revenue operations. The system produced over 90% of account signups and revenue, and one campaign converted at 46.1% click-to-signup.

At Instem (formerly Xybion), I built the GTM operating system for life sciences SaaS, delivering $52M in pipeline and 256% year-over-year lead growth. I launched five SaaS products worldwide and led investor and public relations through the TSXV listing.

Earlier, at Alliance Management, I launched a record-breaking New Jersey Dunkin’ location and developed campaigns that drove 44% growth in new customers. I hold an MBA in Marketing from Ashworth College and am immediately available.

Experience

Work history, roles, and key accomplishments

Instem logoIN

Director of Marketing

Instem

May 2020 - Nov 2025 (5 years 6 months)

Global GTM and sales enablement leader for life sciences SaaS, delivering $52M in pipeline and 256% YoY lead growth. Launched five SaaS products and led investor relations through a TSXV listing.

Education

Degrees, certifications, and relevant coursework

Ashworth College logoAC

Ashworth College

MBA, Marketing

Grade: 4.0 GPA, Summa Cum Laude with Highest Distinction

MBA in Marketing with a 4.0 GPA, Summa Cum Laude with Highest Distinction.

Ashworth College logoAC

Ashworth College

Bachelor of Science, Business Administration

Grade: 4.0 GPA, Summa Cum Laude with Honors

Bachelor of Science in Business Administration with a 4.0 GPA, Summa Cum Laude with Honors.

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