PAPapa Blankson- Anaman
@papablankson-anaman
Integrated brand marketing and communications executive driving market entry, digital acquisition, and growth.
GhanaWhat I'm looking for
I am an integrated brand marketing and communications executive with extensive experience shaping and delivering campaigns across gaming, financial services, beverages, telecoms, and retail in West Africa. I specialize in market entry strategy, digital customer acquisition, brand building and integrated campaign delivery that drives measurable growth in acquisition, engagement, and loyalty.
Across agency leadership and consultancy roles I have led multi-market campaigns for major clients, launched brands into new markets, and delivered strong commercial results — including a 40% year-on-year revenue increase while launching a major market entry. I build industry relationships, form strategic partnerships and mentor teams to enhance regional brand delivery.
I hold a BA in Economics & Statistics and professional qualifications with the Chartered Institute of Marketing (MCIM). I am motivated by opportunities to lead brand growth, scale market entries, and embed data-driven digital performance marketing across complex markets.
Experience
Work history, roles, and key accomplishments
Business Director, Media
Publicis West Africa
Jul 2024 - Present (1 year 4 months)
Driving business growth across CWAR through platform partnerships, media innovation, and client acquisition while mentoring teams to enhance regional brand delivery.
Business Director, Media
Publicis West Africa
Jan 2019 - Jul 2024 (5 years 6 months)
Led multi-market media campaigns for major clients across West Africa, improving brand visibility, customer acquisition, and regional engagement.
Freelance Marketing Consultant
Independent
Jul 2017 - Dec 2018 (1 year 5 months)
Delivered strategic brand marketing and market-entry advisory for international clients expanding into West Africa, driving market penetration and campaign effectiveness.
Strategy & Implementation Director
Posterscope Ghana
Jul 2016 - Jun 2017 (11 months)
Led development of innovative OOH campaigns that enhanced brand presence and market penetration across Ghana.
General Manager
Posterscope Ghana
Aug 2014 - Jun 2017 (2 years 10 months)
Spearheaded the Betway Ghana launch campaign, growing revenue 40% YoY, securing four major clients within eight months, and driving rapid brand awareness and acquisition.
Business Unit Head
Vizeum Ghana
Nov 2013 - Jul 2014 (8 months)
Won and led Tigo media business, delivering integrated media, digital, and PR solutions that enhanced brand communication and business efficiency.
Media Director
Carat Ghana
Jan 2013 - Dec 2013 (11 months)
Led media strategy and business development efforts, managing accounts and shaping insight-driven campaigns to drive client growth.
Account Director
Carat Ghana
Jan 2012 - Jan 2013 (1 year)
Managed client accounts and delivered strategic media and communication plans that supported brand and business objectives.
Head of Insight, Strategy & BD
Carat Ghana
Jan 2010 - Jan 2012 (2 years)
Led insights, strategy, and business development to inform campaigns and win new business through data-driven recommendations.
Brands & Media Officer
Phyto-Riker Pharmaceuticals
Jan 2008 - Jan 2010 (2 years)
Managed brand and media activities to support product positioning and market growth within the pharmaceutical sector.
Business Development Executive
Persol Systems
Jan 2007 - Jan 2008 (1 year)
Drove business development initiatives to grow client base and support company sales objectives.
Education
Degrees, certifications, and relevant coursework
University of Ghana, Legon
Bachelor of Arts, Economics & Statistics
Completed a Bachelor of Arts in Economics and Statistics at the University of Ghana, Legon.
University of Ghana
Certificate, Data Analysis
Completed a certificate course in SPSS and data analysis at the University of Ghana.
CUChartered Institute of Marketing, UK
MCIM (Member), Marketing
Earned MCIM membership from the Chartered Institute of Marketing, demonstrating professional competence in marketing.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
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