Looking for a job

José Lyon

@joselyon

Message

I build brand, product, and digital marketing that drives adoption and growth.

United States

Message

What I'm looking for

I'm looking to lead brand, product, and digital marketing work that connects insight, positioning, launches, and integrated campaigns to measurable customer adoption and business growth.

I've led brand and product marketing for Oriental Bank at Yonder Consulting, helping unify positioning, customer experience, and communications across its retail and commercial portfolio. Our work supported the bank's move from #3 to #2 in market and 25% growth in net-new accounts.

I turn consumer and cultural insight into positioning, launches, content, and integrated campaigns across digital, social, CRM, television, and owned channels. I've also launched DIRECTV GO across Latin America, built brands entering U.S. retail and e-commerce, and use AI-enabled workflows for research, briefs, message evaluation, and brand governance.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing & Creative Consultant

Current

Freelance

May 2026 - Present (4 months)

Leading brand, product, and digital marketing engagements for founders and brands, turning ambiguous inputs into positioning, audience narratives, creative briefs, content and channel plans, go-to-market strategy, and AI-enabled workflows for research and message evaluation.

Brand Strategy Product Marketing Digital Marketing Go To Market Strategy AI Workflows Creative Briefs Content Strategy Channel Plan

Brand and Product Marketing Lead

Yonder Consulting

Apr 2019 - May 2026 (7 years 1 month)

Led brand and product marketing across retail and commercial portfolios, serving as strategic partner to the CMO and Managing Director through digital transformation and a multi-billion-dollar acquisition. Drove brand platform development, go-to-market strategy, and integrated campaigns across 10+ products.

Project Management Brand Management Product Management Marketing Brand Positioning Brand Identity Branding

AT&T DirecTV

DIRECTV

Nov 2018 - Mar 2019 (4 months)

Produced the localized DIRECTV GO launch across multiple Latin American markets, delivering 1,000+ creative assets with on-time entry in every territory. Led end-to-end execution across television, video, paid social, digital display, programmatic, web, app store, and CRM, translating regional launch strategy into channel-level content plans, messaging variants, and sequencing for each market.

Digital Marketing Creative Strategy Product Launch Production Management Project Management

Digital Marketing and Project Manager

Analiticom

Feb 2012 - Oct 2015 (3 years 8 months)

Led digital marketing and content strategy for eight editorial properties, owning audience growth, editorial direction, and commercial performance. Directed the identity, editorial strategy, and YouTube launch for Sascha Fitness, and managed creator partnerships including Erika de la Vega.

Digital Marketing Content Marketing Brand Strategy Branding

Education

Degrees, certifications, and relevant coursework

Universidad Monteávila

Master of Arts, Corporate Communications

Grade: 17/20 (3.7/4.0 WES equivalent)

Master of Arts in Corporate Communications from Universidad Monteávila, Caracas, Venezuela, with a GPA of 17/20 (3.7/4.0 WES equivalent).

Universidad Metropolitana

Bachelor of Arts, English

Grade: 17/20 (3.7/4.0 WES equivalent)

Bachelor of Arts in English with a minor in Marketing from Universidad Metropolitana, Caracas, Venezuela, with a GPA of 17/20 (3.7/4.0 WES equivalent).