At PROMETHEAN, I lead global brand and creative strategy for interactive display hardware and SaaS. I developed the global brand narrative and messaging architecture, and translated them into guidelines and playbooks that help teams execute independently.
I rebuilt the Brand & Creative function around centralized intake and repeatable launch processes. With a lean internal team and freelancer support, we cut annual costs by $175K+ and delivered five consecutive campaigns on time or early.
At INFINEON, I led the internal brand and change program behind the global CX transformation. I built the CX narrative and omni-channel content strategy, growing the CX blog to 51K+ annual views, and contributed to improvements in CSAT and CX readiness.
At ASURION, I led content and go-to-market strategy for direct-to-consumer products with major U.S. mobile carriers. A multi-channel campaign for the Photo App generated 65,000 new users in two weeks, while personalized, gamified content increased engagement by 25%.
