At Espocel, I’m developing the White Label Division and the company’s US market entry through private-label manufacturing partnerships and Amazon, Walmart, and Target channels. I identified a $113M+ combined monthly revenue opportunity across three product categories.
I manage key account relationships across Central America and develop growth plans, product portfolios, and pricing strategies. I also coordinate go-to-market work across production, quality, logistics, and export certifications.
At BANCO G&T CONTINENTAL, I managed digital consumption performance across the bank’s card portfolio, including Card-on-File transactions, digital wallets, and tokenization-driven spend. I worked with IT, Innovation, and Product teams to improve digital payment products and customer journeys.
At CRUNCH DNA, INC., I progressed through five roles, from Lead Generation Specialist to Enterprise Project Manager. I led commercial initiatives across LATAM, directed inside sales operations and partner programs, and managed enterprise client projects; earlier, at PD DISTRIBUCIÓN, I managed supply chain and logistics operations, supplier agreements, and warranty processes.

