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Jose EscalonaJE
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Jose Escalona

@joseescalona2

Commercial strategy leader at Espocel developing a US white-label division and Amazon/Walmart market-entry strategy.

Guatemala
Message

At Espocel, I’m developing the White Label Division and the company’s US market entry through private-label manufacturing partnerships and Amazon, Walmart, and Target channels. I identified a $113M+ combined monthly revenue opportunity across three product categories.

I manage key account relationships across Central America and develop growth plans, product portfolios, and pricing strategies. I also coordinate go-to-market work across production, quality, logistics, and export certifications.

At BANCO G&T CONTINENTAL, I managed digital consumption performance across the bank’s card portfolio, including Card-on-File transactions, digital wallets, and tokenization-driven spend. I worked with IT, Innovation, and Product teams to improve digital payment products and customer journeys.

At CRUNCH DNA, INC., I progressed through five roles, from Lead Generation Specialist to Enterprise Project Manager. I led commercial initiatives across LATAM, directed inside sales operations and partner programs, and managed enterprise client projects; earlier, at PD DISTRIBUCIÓN, I managed supply chain and logistics operations, supplier agreements, and warranty processes.

Experience

Work history, roles, and key accomplishments

ES
Current

Key Account Manager

Espocel

Oct 2025 - Present (1 year)

Leads the creation and development of Espocel's White Label Division targeting the US market, identifying a $113M+ combined monthly revenue opportunity. Manages key accounts, conducts market analysis, and coordinates cross-functional go-to-market execution.

BC

Digital Ecosystem Specialist

Banco G&T Continental

Jun 2023 - Apr 2025 (1 year 10 months)

Managed digital consumption performance of the bank's credit and debit card portfolio, including Card-on-File transactions and digital wallet activations. Developed strategies to grow digital channel utilization and coordinated with IT, Innovation, and Product teams.

Education

Degrees, certifications, and relevant coursework

UL

Universidad Rafael Landívar

Bachelor's Degree, Business Administration

Pursued a Bachelor's Degree in Business Administration at Universidad Rafael Landívar.

EM

ESI School of Management

Diploma, Project Management

Completed a Diploma in Project Management at ESI School of Management.

EM

ESI School of Management

Certification, Project Management

Completed a certification in Project Management from ESI School of Management.

HA

HubSpot Academy

Certification, CRM

Completed the HubSpot CRM certification from HubSpot Academy.

Tech stack

Software and tools used professionally

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