Open to opportunities

Jorge Perez

@jorgeperez2

Senior marketing & growth leader driving performance, CRM, and subscription revenue through data-led lifecycle strategy.

El Salvador

Message

What I'm looking for

I want to lead data-driven growth across performance marketing, CRM, and subscriptions/loyalty—owning acquisition-to-retention funnels, lifecycle optimization, and budgets while maximizing ROAS and profitability with cross-functional teams.

I’m a performance, CRM, and subscriptions growth leader with 15+ years driving acquisition, retention, and revenue growth for global brands. I bring a data-driven approach with a consistent focus on results across the full customer lifecycle.

At Lifemiles (Avianca), I led marketing operations for a 12M+ member loyalty program—owning growth across B2C products, air redemptions, subscriptions, and global partnerships. I managed a ~$2M annual budget, focused on ROAS and profitability, delivered 5x subscription growth for Lifemiles Plus, and increased air redemptions by +34.4% while streamlining workflows with AI-powered marketing tools.

Earlier, I led retail marketing and CRM for Pierre Cardin’s 15 stores and built a 35,000-customer database to strengthen acquisition and retention. I also led digital performance for Claro El Salvador and managed multi-channel digital marketing projects for AB InBev brands, combining campaign execution with segmentation, tracking, and continuous optimization.

Experience

Work history, roles, and key accomplishments

Current

Real Estate Marketing & BD Consultant

Current

RE/MAX Innova El Salvador

Apr 2026 - Present (3 months)

Applied data-driven marketing strategy with CRM management and lead segmentation to support client acquisition and property sales in El Salvador. Used performance marketing and customer lifecycle management to build a structured sales pipeline and track conversion metrics across the funnel.

Data Driven Marketing CRM Management Segmentation Performance Marketing Customer Lifecycle Management Sales Pipeline Marketing Analytics

Senior Marketing & Growth Leader

Lifemiles (Avianca)

Aug 2017 - Jan 2026 (8 years 5 months)

Led marketing operations for Avianca's Lifemiles loyalty program (12M+ members), driving growth across B2C products, air redemptions, subscriptions, financial products, and global partnerships. Managed a ~$2M annual marketing budget focused on ROAS and profitability, including lifecycle campaigns and customer journey optimization, and supported AI-assisted marketing workflows.

Marketing Operations Loyalty Marketing Media Strategy Performance Marketing Lifecycle Marketing Customer Journey Marketing Budget Management ROAS B2C Marketing Air Redemptions Subscription Growth Partnerships & Marketing AI Marketing Audience Segmentation Marketing Analytics

Brand & Retail Marketing Leader

Pierre Cardin

Jun 2014 - Mar 2017 (2 years 9 months)

Led retail marketing and CRM strategy for 15 stores, driving sales growth, conversion, and customer value using performance-driven campaigns and data-driven segmentation. Built and managed a 35,000-customer database to strengthen acquisition, retention, and direct marketing effectiveness.

Retail Marketing CRM Strategy Customer Segmentation Performance Marketing In Store Activations Customer Data Management Direct Marketing

Digital Marketing & Performance Lead

TPP eMarketing

Oct 2013 - Jun 2014 (8 months)

Led digital media and performance strategy for Claro El Salvador, driving acquisition, brand growth, and market share through data-driven multi-channel campaigns. Improved digital market share by optimizing paid media and content strategy while coordinating cross-functional teams.

Digital Media Strategy Performance Marketing Paid Media Content Strategy Multi channel Marketing Data Driven Marketing Market Share Growth

Digital Project Manager

Apex BBDO

Feb 2011 - Sep 2013 (2 years 7 months)

Managed digital marketing projects for AB InBev brands in El Salvador, leading multi-channel media execution across social platforms and digital and on-site activations. Supported brand growth and campaign performance through coordinated marketing delivery.

Multi channel Marketing Digital Activations Project Management