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GA@gilbertoamador
Data-driven digital marketer passionate about content optimization.
El SalvadorBorn and raised in El Salvador, I have cultivated a data-driven approach to content optimization, leveraging analytics for continuous improvement. Currently, I serve as a Digital Content Manager at El Diario de Hoy, where I lead content creation and optimization initiatives, enhancing decision-making through robust customer data management.
My experience spans various roles, including Marketing Manager at Academia Europea, where I developed and optimized Google Ads campaigns and CRM segmentation strategies. I am passionate about digital marketing and new technologies, always seeking new challenges to grow both professionally and personally.
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Work history, roles, and key accomplishments
El Diario de Hoy
Jan 2022 - Present (3 years 10 months)
Led content creation and optimization initiatives, enhancing data-driven decision-making. Managed CRM to ensure robust customer data quality, supporting precise decision-making.
Academia Europea
Jan 2021 - Present (4 years 10 months)
Created and managed Google Ads campaigns for European Academy. Developed and optimized CRM segmentation strategies for targeted marketing activities.
Centro Internacional de Cáncer
Jan 2020 - Present (5 years 10 months)
Oversaw CRM operations to ensure a reliable platform supporting customer relationship management. Monitored and managed data quality within CRM, enhancing operational effectiveness.
Ogilvy El Salvador
Jan 2018 - Present (7 years 10 months)
Organized and managed corporate events, including press conferences and product launches. Developed and executed public relations campaigns, including press releases and media monitoring.
CIC Lyonnaise de Banque
Jan 2016 - Present (9 years 10 months)
Managed marketing and communication campaigns in the southeast region of France. Conducted reporting and analysis of campaign results.
BV Sport
Jan 2016 - Present (9 years 10 months)
Managed webmarketing campaigns, including newsletter and emailing programs. Developed SEM and SEO strategies.
Degrees, certifications, and relevant coursework
Master, Web Management, Digital Marketing & Social Media
Grade: MAGNA CUM LAUDE
Activities and societies: Thesis: The image of sports in advertising. Graduation Project Topic: Developing a mobile application for the automation of consumer products.
Graduated Magna Cum Laude. Thesis: The image of sports in advertising. Graduation Project Topic: Developing a mobile application for the automation of consumer products.
Bachelor's Degree, Economic & Social Administration Option International Marketing & Business
Grade: with honors
Activities and societies: Graduation thesis: Creation of a company in the transportation sector.
Graduated with honors. Graduation thesis: Creation of a company in the transportation sector.
BACCALAURÉAT GÉNÉRAL, ÉCONOMIQUE ET SOCIAL
Grade: with honors
Graduated with honors.
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