Open to opportunities

Gilberto Amador

@gilbertoamador

Message

Data-driven digital marketer passionate about content optimization.

El Salvador

Message

What I'm looking for

I am looking for a role that fosters professional growth and allows me to leverage my digital marketing skills in a dynamic environment.

Born and raised in El Salvador, I have cultivated a data-driven approach to content optimization, leveraging analytics for continuous improvement. Currently, I serve as a Digital Content Manager at El Diario de Hoy, where I lead content creation and optimization initiatives, enhancing decision-making through robust customer data management.

My experience spans various roles, including Marketing Manager at Academia Europea, where I developed and optimized Google Ads campaigns and CRM segmentation strategies. I am passionate about digital marketing and new technologies, always seeking new challenges to grow both professionally and personally.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Manager

Current

El Diario de Hoy

Jan 2022 - Present (3 years 5 months)

Led content creation and optimization initiatives, enhancing data-driven decision-making. Managed CRM to ensure robust customer data quality, supporting precise decision-making.

SEO CRM Data Analysis Automation Tools Content Management User Experience Analytics

Marketing Manager

Academia Europea

Jan 2021 - Present (4 years 5 months)

Created and managed Google Ads campaigns for European Academy. Developed and optimized CRM segmentation strategies for targeted marketing activities.

Google Ads CRM Digital Marketing Campaign Management Data Analysis Landing Pages Conversion Rate Optimization

Regional Communications & Marketing Manager

Centro Internacional de Cáncer

Jan 2020 - Present (5 years 5 months)

Oversaw CRM operations to ensure a reliable platform supporting customer relationship management. Monitored and managed data quality within CRM, enhancing operational effectiveness.

CRM Marketing Strategies Data Quality Customer Relationship Management

PR & Influence Specialist

Ogilvy El Salvador

Jan 2018 - Present (7 years 5 months)

Organized and managed corporate events, including press conferences and product launches. Developed and executed public relations campaigns, including press releases and media monitoring.

Influencer Management Public Relations Corporate Events Product Launches Media Pitches

Marketing & Communication Jr. Manager

CIC Lyonnaise de Banque

Jan 2016 - Present (9 years 5 months)

Managed marketing and communication campaigns in the southeast region of France. Conducted reporting and analysis of campaign results.

Marketing Campaigns Event Planning Digital Benchmark Study Reporting Campaign Analysis

Webmarketing & Webmaster Manager

BV Sport

Jan 2016 - Present (9 years 5 months)

Managed webmarketing campaigns, including newsletter and emailing programs. Developed SEM and SEO strategies.

Web Marketing Newsletters Email SEM SEO Google Analytics Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

SUP DE PUB LYON

Master, Web Management, Digital Marketing & Social Media

Grade: MAGNA CUM LAUDE

Activities and societies: Thesis: The image of sports in advertising. Graduation Project Topic: Developing a mobile application for the automation of consumer products.

Graduated Magna Cum Laude. Thesis: The image of sports in advertising. Graduation Project Topic: Developing a mobile application for the automation of consumer products.