Pamela Argueta Anduray

Led the launch of a new company website, improving brand presence and user experience. Reactivated dormant social media channels, achieving 87% increase in engagement and 73% growth in followers within 6 months.

Conducted market research to identify investment opportunities and emerging industry trends. Managed Google Ads campaigns and created social media plans, while supporting executive tasks and lead generation.

Led data analysis projects, improving key performance indicators by 50%. Designed marketing dashboards and used Power BI and CRM tools to analyze consumer behavior and optimize campaigns.

Managed paid advertising campaigns, optimizing ROI across multiple platforms. Created content marketing plans and integrated CRM analytics to improve lead qualification and targeting.

In charge of buying international and local products, analyzing data to set attractive prices, and maintaining profit margins between 45% and 50%. Managed order tracking and supplier negotiations.

Managed buy and replenish programs for the ladies' department, allocating merchandise at SKU level across the region. Prepared various reports including Point Price Report and Inventory Store Control.

Provided administrative support remotely, handling various tasks to assist clients and team members.

Performed administrative duties to support office operations and staff.

Pursuing a Master's in Marketing with a concentration in Digital Marketing.

Completed a Bachelor's degree in Business Administration. Published a monograph on the Pacific Alliance and its impact on Central America.

Completed secondary education.